the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University

Categories

Browse Search

Loading...

Clarity

Thomas Gonzalez

New York

Grad Student. Former Product & Pricing Manager - specialist in pricing analytics and value-based pricing. Currently working with a CPG company on a $500MM+ global brand. Ask me about customer segmentation, brand positioning, millennial & Gen Z engagement or digital marketing! Want to help small businesses grow - I chose the lowest hourly rate to remain public with Clarity, but all "income" is going to a non-profit (Kingsportballet.org).

$1.00/min

Thomas donates to http://kingsportballet.org ($0.00)

—
0 Calls

—

0 Reviews

—

Avg. call

Product Management Product Strategy Marketing Strategy Contract Negotiation Pricing Analysis Contract Management Non-profit Consulting Pricing Strategy Value Based Selling Pricing Negotiation

Call me to talk about

Product Management

In my experience, every penny made a difference. Let me help you maximize value for your product or service. Can help with customer segmentation, product strategy, market sizing, contract strategy, new business development, contract negotiation, value based pricing and business strategy.

Millennial & Generation Z Engagement

Helped established brands better understand current (Millennial) and future (Generation Z) consumer profiles and how best to develop an engagement and growth strategy to activate these consumers.

Brand Positioning & Customer Segmentation

Have worked on several products (one in Alcohol, one in fashion/retail, one in health and beauty) with Fortune 200 companies to help redefine their target consumer and revamp their brand strategy to ensure their activation plans are aligned with their targeted consumer profiles.

Vast pricing experience, including pricing analytics, value-based pricing, cost-based pricing, transfer pricing, price negotiation and price quotes.

Answers 1
Reviews 0

Answers

Thomas Gonzalez answered

What are some ways to get to a clear value proposition in messaging my product to end users?

Hi - Lots of great insight below, but wanted to offer another thought. No doubt you created this product because you identified a need in the market for your product/service - it might be helpful to think about how your product creates value at the very lowest level, and for whom. I'm assuming you've already looked at this to get a feel for the size of your market and opportunity, but it might be helpful to revisit. A quick thought on your second point - your example is true, but think about how the finest business schools communicate their value propositions. I haven't seen any ads that say "For a small $150k investment, you'll gain access to our network" - they talk about the value they create in several different ways, a network being just one of them.

Ultimately, if you have a product that's creating value in different ways for different people - that's a great problem. Find a way to talk about how your product has created value for several groups of people, in different ways. This is a very different example, but I was in chemicals before and all our customers used our products differently - one was making solvents, another making coatings and another may have been repacking and selling that same molecule to another customer. Our value proposition was reliability, consistency, customer service, etc - maybe that doesn't apply here, but thought it may be helpful to share that example to encourage you to think about another layer of value you provide to your chain of customers.

Schedule a call • Share • Flag

Value Proposition

Reviews

Member since January 2018