I am a business professional with a passion for the consumer goods industry, with a strong background in managing and developing go to market strategies, marketing consumer brands to retail, and the designing and executing promotions, shopper and retail marketing programs.
I have expertise in 4 major industries: salty snacks, confections, dairy and tobacco focusing on convenience, drug and grocery channels. In addition, I have worked with foreign enterprises assisting in selling and marketing their products in the US. I have strong knowledge of the 3 tier distribution system and with DSD.
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