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Clarity

David Shaw

Columbus, Ohio

Brand, consumer and employee experience leader with a hybrid background in agency-style insights, strategy & execution as well as consultancy-style enterprise digital transformation. Passionate about leading collaborative, cross-functional teams and cultivating individual talents and team capabilities.

$1.67/min

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Digital Marketing Digital Strategy Brand Strategy User Experience Design Thinking Customer Experience Qualitative Research Digital Transformation Quantitative Research User Experience Strategy

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I Will Provide Advice on Digital Transformation & Activation Roadmapping.

I have worked at IBM for over a decade, advising multiple clients in multiple industries on how to determine, prioritize and activate digital roadmaps. Transformation work I've advised on has included platform selection, customer experience overhauls, experience development & product ownership, design thinking-style idea generation and other related areas.

I would be glad to discuss your specific problem and offer any advice applicable to your business problem.

I Will Provide Advice on Brand Strategy, Brand Positioning & Brand Activation.

With a dual background working at a digital agency and at an enterprise consultancy, I have worked on brand strategy launches large and small, including executions for Sherwin-Williams and Columbus Crew. I have also worked via freelance on a number of small business projects.

I Will Give Advice on Design Thinking's Application to Innovation Strategy.

I have worked at design thinking-led organizations for the past 13 years and have used design thinking as a framework to generate new, consumer-focused, business-enhancing ideas that are then prioritized and plotted on long-term roadmaps.

I'm happy to talk through your needs and the way a similar approach could be used to help define your organization's consumer-focused North Star.

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Member since April 2023