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Expert
MenuTara Spalding President, Hen House Ventures
Start-up and re-start software marketing executive, expert at go-to-market strategies and business plans. Love advising software companies and was first employee at SugarCRM.
30
Calls |
20
Reviews |
Areas of Expertise
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TS$5/min per minute(22)Lean Software Startup Product Plan + DevelopmentTara Spalding • Salt Lake City, UTCreated 11 years ago in Product & Design / Lean StartupFounded a recruitment platform application that was incubated, designed and coded in 6 months for prototyping. Developed strategy, business model, product features & benefits and messaging plan for under $30K.Tara Spalding Salt Lake City, UT(22)
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TS$5/min per minute(22)Marketplace (P2P) Marketing and BrandingTara Spalding • Salt Lake City, UTCreated 11 years ago in Sales & Marketing / Growth StrategyProvide direction on how to build out the supplier and buyer side for a marketplace platform business strategy, so you can be the next Lyft or AirBNB.Tara Spalding Salt Lake City, UT(22)
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TS$5/min per minute(22)Enterprise Software Packaging OptimizationTara Spalding • Salt Lake City, UTCreated 11 years ago in Sales & Marketing / OtherAnalyzed and developed a packaging plan based on the target market needs for GroundWork Open Source and Magnet Systems SalesWIN product lines. Optimized packaging and on-boarding experience based on target's needs.Tara Spalding Salt Lake City, UT(22)
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TS$5/min per minute(22)Product Readiness AssessmentTara Spalding • Salt Lake City, UTCreated 9 years ago in Sales & Marketing / Growth StrategyI can evaluate your technology product readiness based on sales and marketing requirements and program development to identify if you have the right tools in place for a beta or a general availability launch. This can help you avoid a premature launch or worse, the loss of prospective customers due to missing systems, programs or using poor messaging or targeting techniques.Tara Spalding Salt Lake City, UT(22)
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TS$5/min per minute(22)Communications Platform DevelopmentTara Spalding • Salt Lake City, UTCreated 9 years ago in Sales & Marketing / BrandingEvaluate your communication deck to ensure it has identified the audiences your product will influence, their mental state that they will interact with your brand, the value your brand will deliver, the proper call to actions that reflect their education and engagement lifecycle, and the decision course for selection.Tara Spalding Salt Lake City, UT(22)
- Reviews 20
- Answers 1
Thank you, Tara, you provided much value. I will be moving in the right direction now.
Source: Clarity Sharlon Billy Feb 3, 2023Crazy how much value you can get in a short phone call, thanks Tara!
Source: Clarity Brian Augsburger Jul 8, 2019Excellent call. Very targetted advice. This is my second call and I likely will be seeking her advice again in the future.
Source: Clarity Danielle Tait Aug 31, 2017Second chat we've had. Excellent like the first one.
Source: Clarity Mikko Jarvenpaa Oct 26, 2016We weren't able to disclose all of our companies information for our call with Tara however, she took what we could disclose and helped us narrow in on a few areas we should focus on with regards to launching. She also gave us a good case study and pointed out a few tools that we could use in the future. Thanks Tara.
Source: Clarity Maxine Cunningham Feb 24, 2016Tara is very thoughtful, clear in her thinking and at communicating her ideas. She quickly understood our concept and visualized a plan to help us launch. I highly recommend speaking with her.
Source: Clarity Andres Azcarate Feb 18, 2016Great advice!
Source: Clarity Katherine Chalmers Jul 1, 2014Every entrepreneur and executive needs to do this, and on a monthly basis. I am president of a 4+ year old company, and I have a business coach that is also a lawyer (I need that type of sounding board). As a lawyer, he certainly pays close attention and pushes me at every meeting. And we never end a meeting without scheduling our next session. I met him through a group called The Alternative Board. It's a localized goals-driven, CEO/ President only networking organization. Check it out if you want to pursue this seriously.
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