Start-up and re-start software marketing executive, expert at go-to-market strategies and business plans. Love advising software companies and was first employee at SugarCRM.
Founded a recruitment platform application that was incubated, designed and coded in 6 months for prototyping. Developed strategy, business model, product features & benefits and messaging plan for under $30K.
Analyzed and developed a packaging plan based on the target market needs for GroundWork Open Source and Magnet Systems SalesWIN product lines. Optimized packaging and on-boarding experience based on target's needs.
Provide direction on how to build out the supplier and buyer side for a marketplace platform business strategy, so you can be the next Lyft or AirBNB.
Evaluate your communication deck to ensure it has identified the audiences your product will influence, their mental state that they will interact with your brand, the value your brand will deliver, the proper call to actions that reflect their education and engagement lifecycle, and the decision course for selection.
I can evaluate your technology product readiness based on sales and marketing requirements and program development to identify if you have the right tools in place for a beta or a general availability launch. This can help you avoid a premature launch or worse, the loss of prospective customers due to missing systems, programs or using poor messaging or targeting techniques.
Every entrepreneur and executive needs to do this, and on a monthly basis. I am president of a 4+ year old company, and I have a business coach that is also a lawyer (I need that type of sounding board). As a lawyer, he certainly pays close attention and pushes me at every meeting. And we never end a meeting without scheduling our next session. I met him through a group called The Alternative Board. It's a localized goals-driven, CEO/ President only networking organization. Check it out if you want to pursue this seriously.
Thank you, Tara, you provided much value. I will be moving in the right direction now.
Tara was a great help! She provided quite a bit of clarity around conversations we are having with potential investors around our go-to-market strategy and how to best position ourselves for success.
Crazy how much value you can get in a short phone call, thanks Tara!
Excellent call. Very targetted advice. This is my second call and I likely will be seeking her advice again in the future.
Second chat we've had. Excellent like the first one.
We weren't able to disclose all of our companies information for our call with Tara however, she took what we could disclose and helped us narrow in on a few areas we should focus on with regards to launching. She also gave us a good case study and pointed out a few tools that we could use in the future. Thanks Tara.
Tara is very thoughtful, clear in her thinking and at communicating her ideas. She quickly understood our concept and visualized a plan to help us launch. I highly recommend speaking with her.
It was really helpful. Tara took time to understand our needs before the call. Great advice!
Tara possess clear understanding of the subject-matter and was quite helpful in clarifying some of the moving pieces of the puzzle as we embark on a business deal. Her knowledge and experience certainly shows in her ability to analyze the situation and offer valuable feedback. Would definitely consult Tara again!
Great insights. Came very well prepared and had a lot really great ideas I can start executing on immediately!