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Clarity

John Swords

New York, NY

Taught Amazon how to do community Q&A, American Express on gamification, CBS and NBC on virtual worlds, launched first augmented reality app on iOS. I have 12 years of tech small business and startup experience as a founder and 8 years as product strategy and business development in other early stage startups.

$4.17/min

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eCommerce Product Strategy Marketing Strategy SaaS Business Strategy SaaS - Enterprise & SMB B2B Early-stage Startups Strategic Partnerships Risk Management Internet Business Strategy

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SaaS Sales and Marketing

It's a daily cage match in SaaS sales and marketing. The competitors are usually well-funded and not consolidating like in B2C. The inertia and cost to customers in changing the products is both what makes SaaS so great when you win the business and so difficult when you are selling.

Building Community and Loyalty

I've spent the past 20 years working on social software startups and projects. I lead product for TurnTo, a SaaS provider of Ratings & Reviews collection/curation tools, used by hundreds of websites. I'm able to offer strategies and insights on community building and content strategy specific to your need/vertical.

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John Swords answered

How do the service agreement, terms of use, and privacy policy all work together? Should the documents be one big agreement or separate?

I would probably structure it so that there is a Master Services Agreement with the general terms of your relationship which reference subsequently attached Service Orders (or Scope of Work) each time you engage with them for project or service. When a customer signs up for the SaaS product, I would incorporate SaaS-specific policies by referencing them in the corresponding Service Order.

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John Swords answered

What terms re-sellers use for selling SaaS?

It varies quite a bit depending on the type of SaaS business. For sake of answering this with something specific, I'll assume that this is going to work like some of the enterprise reseller/referral agreements I have seen. Since this is new for your business, when writing your reseller agreement, consider leaving specifics of the standards you plan to hold them to out of the contract, but mention that they might, or will, be communicated. In the termination section, give yourself termination for convenience with a short period of notice. This gives you complete flexibility in terminating the agreement without trying to guess before you start signing partners what the issues are going to be. I hope this helps, but let me know if I missed the mark or you want to talk more.

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SaaS - Enterprise & SMB B2B

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Member since March 2017