20+ years as a digital content strategist for notable brands such as Yahoo!, Intel, DirecTV, Scottrade, Cisco, Fiji Water, Sony, MGM Grand, Skype, AT&T and Toyota. Increased new customer referrals and conversions for B2C entertainment brands by 40%.
16 years of experience driving content strategy for Fortune 100, Fortune 500 and startup brands. Speaker, panelist and quoted in HubSpot and Contently.
Successful strategic and execution of content migration to and from one content management system to another. Expertise includes: content migration plans for AEM, TeamSite, Drupal, WordPress, Joomla and others; content workflows, content audits, matrices, SEO guides, authoring guides, governance guidelines, and digital assess management structure and taxonomy.
With 16 years of content creation, content strategy and management experience, I have programmed and tracked content on Yahoo's homepage for an audience of 189 mil unique visitors / month. Currently, I plan and execute digital strategy across multiple platforms and brands for wide B2B and B2c audiences.
Created content empires at Yahoo, California Psychics and Buzzmedia - managed all inbound marketing strategy for brands - including content development, analytics reports, email opens and click through rates, advertising landing pages, content maintenance and asset gathering.
Excellent, extremely knowledgable and fun
Very helpful & insightful.
To say that Suzanne is "ahead of the curve" would be a vast understatement. It would also be the kind of meaningless jargon that you never find in her work. In actuality, I believe Suzanne has found a portal into the future. She has uncanny knowledge about which technologies and strategies will end up being most effective. Suzanne has also brought back some kind of neural implant – which allows her to sort through ponderous amounts of content and quickly produce meaningful insights that guide creative teams to brillance.
Suzanne combines a vast knowledge of eCommerce, brand-awareness, web/mobile marketing, analytics, web and mobile content, web/mobile strategy, and a long background in financial, technical, and entertainment journalism, with a drive and endurance that is unparalleled in anyone I've worked with in my 23 year career. She's an intuitive thought leader, and a brilliant strategist, as well as being an inspirational manager to her direct reports. Suzanne gets more done in a morning than most people accomplish in a week, myself included. Her speed is combined with precision, insight, and creativity. She is a rare combination of creative, strategic, technical, and artistic, with a range that includes all of her web and mobile experience, to writing liner-notes for major bands, and publishing writings in journals "for fun". People rally around Suzanne, and love working with her. If your're reading this because you're considering her for a position... hire her, it'll be the best decision you've made for your business.
Suzanne is a tremendous Content Strategist whose knowledge and skills extend far beyond the realm of content strategy. It was a pleasure working with Suzanne on all projects and pitches, her passion for the projects and enthusiasm for ideas was always a welcome addition and greatly improved the final product.
Suzanne stands for smart, strategic, scrupulous and supportive. For anyone who is lucky enough to find her resume come across your desk my suggestion would be to call her immediately, if not sooner.
Suzanne is a thorough and creative content strategist. She’s an innovative thinker, always has the client’s best interest in mind, and always strives to do the best work possible. Despite her ominous workload she was always there to help me out as I came onboard, and likewise her group.
Copywriters and content strategists should work as a team; with Suzanne this is a guarantee. Helpful is just in her nature and she is a complement to everyone who works with her. Her contributions to the final products were, and will continue to be, invaluable.
And she has great taste in shoes.
I would call her now. What are you waiting for? Seriously, dial the phone.
Suzanne brings clear thinking to any big-picture aspect of content. She's fast and she's strategic; she understands how content works and how users experience it. Suzanne has a sure eye for branding and marketing, including search engine optimization and social media marketing.
Suzanne and I worked together on various projects in the Client Services Group at LEVEL Studios. Suzanne is a very insightful, detailed oriented Content Strategist representing the Clients content strategy needs and requirements for custom web marketing features. Suzanne's depth of knowledge and quick turn around on tight deadlines made her a great team member to work with. I welcome the opportunity to work with Suzanne again.
Suzanne is a pleasure to work with and a very talented, detail oriented writer and content strategist. She has the ability to look at the bird's eye view of the client's goal and then formulate a content strategy that will reach that goal. She is great at managing her work and deadlines as well as extremely proactive in her approach. I highly recommend Suzanne Baran as a senior content strategist.
Suzanne is an amazing person. She has incredible writing skills and her work experience speaks for itself in that regard. Suzanne is a diligent worker and goes above and beyond the call of duty when performing a task. Suzanne also goes to great lengths to create an amazing piece that readers enjoy. She is definitely someone you want on your team.
Suzanne is a rare content strategy wiz who understands UX. Her ability to juggle numerous projects and provide valuable input to each one of them amazes me. Always enthusiastic and optimistic, Suzanne's support is appreciated by everyone. She is always in the know, and maintains up-to-date with the latest industry news and insights. It's been a great pleasure working with Suzanne, any team would shine with her contributions.
