I've heard of people buying software like "Get Response" and not use it for 12 months at a time. My speciality is building out automated systems within Get Response, usually for one of 3 reasons:
1) Front-end sales, ensuring the most targeted offers reach the best leads
2) Back-end sales, making sure current clients keep spending, and keep loving your company
3) Long-term relationship building
Don't spend more than you're making with Get Response, call me up.