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Steven Diebold

Greater Los Angeles Area

A creative/analytical/strategic hands-on Business Coach, Brand Strategist & User Experience Consultant creating experiences that drive profits and delight customers with extensive experience that has helped such well-known companies as Apple, NBC, TV Guide, 20th Century Fox, MGM, Sony Pictures includes:

$4.17/min

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46

46 Reviews

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Entrepreneurship Lean startup Product Design Digital Marketing User Experience Design Business Strategy Product Marketing Business Coaching Brand Architecture Business Modeling

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Product Marketing

Bringing products to market

Business Coaching

Coaching entrepreneurs through their various challenges and helping them build their skills faster.

User Experience Design

UX/UI/IA/IxD

Lean UX and Lean Startup methodologies to grow a startup into a company.

Entrepreneurship

Startup advisory, growth hacking, optimization, business model design

6yrs as UX designer designing various products and services for early stage companies and existing ventures needing a turnaround.

Digital Marketing

Funnel Building, Conversion Optimization, Analytics

Business Modeling

Taking your business model and converting it into business model canvas and mini experiments. Innovation of the business model, search and execution of models, workshops on how to use the business model canvas properly.

Brand Architecture

Developing the structure of the branding- which are the various branding expressions that properly signal the equity to your audience as well as its place in the eco system. Brand and Branding are not the same thing.

Certified Behavior Designer

Focused mainly on behavior and its impact on commercial activities such as converting a customer to how they use your product, designing a funnel of behaviors for your audience to engage in, selecting the right behavior, triggers, designing behavior experiments, troubleshooting behavior problems.

Answers 1
Reviews 46

Answers

Steven Diebold answered

What are some criteria I should look for when searching for a business coach?

I think your question is not what should I fix in my company but how do I know I have the right person to help me with my problems/solutions. I think, after a number of engagements I've done over the past 20yrs as a business coach, that you want someone who is not going to tell you what to do but rather knows how to get you to come up with the answer so you are able to keep growing the business on your own. Once the consultant goes away then what?

A consultant does the work for you and provides the proper solution. That then becomes a game of figuring out which consultant has the right solution and at what cost. Then it becomes cost/benefit equation. Then it winds up being an exercise is you evaluating if you agree with the consultant or not. The problem there is you don't solve a problem at the same level it was created. How do you really know if the consultant has the right solution or not? is becomes an exercise in who has the better business acumen to discern that.

A coach is more about the getting you to a place you can solve problems better on your own. So that becomes a different search as you would be evaluating them based on how much you think you could grow by your interactions with them. Do you gain more confidence in your decision making ability, are they a good sound board, do they make you think a different way you couldn't think before, etc.

:-)

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Business Coaching

Reviews

Steven left no stone unturned to get to the heart of what my company is REALLY about, how I stand out from the crowd and what my brand identity REALLY is. He possesses uncanny insight, clarity and intuition. Steven was masterful and acutely specific in his approach as he guided me through the steps of his branding process. As he opened my eyes in a whole new way to view my business, the enormous value of his expertise became crystal clear. Anyone would be more than fortunate to work with him. P.S. with a terrific sense of humor Steven makes the intensive process fun!

Scott Reiniger Source: LinkedIn

Years ago I worked with a Brand Coach who I thought really understood the essence of me. I was wrong! After a few short conversationsSteven NAILED my Brand... and showed me how to promote it more boldly. Thanks Steven.

Lyle Lachmuth Source: LinkedIn

Steven is an hard working consultant who values seeing other people succeed in their businesses. He truly takes pride in his work.

Mike Walters Source: LinkedIn

Steven has been extremely helpful assisting me in solving problems with my computer systems. He was always reliable, efficient, and a pleasure to work with.

Stan Roth Source: LinkedIn

Steven has sensitivity and discernment in matters of business as well as interpersonal communication. He's very instinctive and thorough, truly considering all aspects of an issue. He's takes them on! Steven is always willing to walk through the tougher aspects of life. I’m grateful to Steven through and through… he’s helped me in immensely toward long-term change. I totally trust him in any endeavor.

Wendy Shapero Source: LinkedIn

Steven is extraordinary - resourceful, inventive and extremely capable in the three areas of expertise much needed today: 1) branding and 2) interactive experiences, and 3) their incorporation into business operations. With that unusual skill set, he does a superb job of helping clients refine their objectives, define their targets and produce extremely effective marketing programs - that work with a business's current systems and resources.

Nance Rosen Source: LinkedIn

Steven has consistently shown our company to think outside our concepts of marketing for distribution of independent film. He has taught us a great deal about branding and left us with a new horizon in which we will benefit from in the years to come.

Jade Fox Source: LinkedIn

Steven is very creative and vision oriented. He helped brand my financial service company in L.A. I recommend him for anyone looking to have purpose with their company. Scotty Schroeder

Scotty Schroeder Source: LinkedIn

Steven has helped me immensely with getting my business off the ground. He gave me the confidence and advice I needed to make the leap from seamstress to factory. He encouraged me to just start making sales. By doing this, my business has taken off in a positive way. My mind was all tangled up with thoughts of what I felt I had to do and Steven simplified the clutter in my brain. He made me realize through a series of questions that the answers were inside me all along.

Hedda Royce Source: LinkedIn

Steven is a strategic thinker who understands the big picture. He has broad resources and honors his word.

Norma Hollis Source: LinkedIn

Steven is a highly strategic thinker, grounded in operational realities. He combines an exceptional intelligence with an enthusiastic, positive attitude and a "can-do", team-oriented approach. I strongly recommend him for any positions which require a sense of vision, along with development of a disciplined, tactical plan for achieving results. An outstanding individual.

Evan Fisher Source: LinkedIn

Member since March 2013