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Clarity

Steph Bilovsky

San Clemente, CA

I am a marketing executive with experience architecting go-to-market strategy for founder-led and growth-stage organizations operating in regulated and multi-stakeholder markets, including public safety SaaS, healthcare systems, and enterprise B2B technology.

I've led full GTM transformation initiatives — clarifying ICP, refining positioning, designing sales enablement frameworks, restructuring marketing operations, and aligning marketing investment to pipeline visibility and revenue growth. I've managed seven-figure marketing budgets and held direct authority over vendor selection, CRM strategy, marketing automation architecture, and trade show portfolio decisions.

I work best with founders and leadership teams navigating growth plateaus, repositioning efforts, regulated market expansion, and complex revenue alignment challenges.

LET'S MAKE THE MOST OF YOUR TIME: Please include a brief description of your company, growth stage, and the specific challenge you'd like to focus on.

LinkedIn: linkedin.com/in/stephbilovsky

$3.33/min

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Marketing Communications Marketing Strategy Startup Strategy Product Marketing Positioning Go-to-market Strategy Growth Strategies B2B Marketing Strategy Competitive Strategies Marketing Operations

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B2B Growth & Go-to-Market Strategy

I help technical and sales-driven companies clarify their marketing strategy during periods of growth, transition, or acquisition. Whether you're formalizing marketing for the first time or restructuring after leadership change, I bring a structured, data-driven approach that aligns marketing with revenue, operations, and executive priorities.

Clients leave with clearer positioning, sharper priorities, and a roadmap that connects marketing activity to business outcomes — not just activity for activity’s sake.

Aligning Sales & Marketing for Revenue Growth

I help B2B organizations on aligning sales and marketing around shared strategy. This includes clarifying messaging, refining lead qualification and handoffs, and building reporting frameworks that connect marketing investment to pipeline performance.

Alignment reduces friction, increases accountability, and strengthens revenue predictability.

Building Scalable Marketing Systems

I help companies move from reactive marketing to structured, scalable systems.

This includes building reporting frameworks, defining roles and workflows, aligning marketing with sales and finance, and creating operational clarity that supports growth.

If marketing feels busy but not coordinated, we’ll design the structure that makes it measurable, repeatable, and aligned with revenue.

Market Positioning for Complex & Technical Products

I help B2B and technical organizations articulate complex technology — from specialized solutions to AI — in ways that strengthen positioning and accelerate adoption.

We clarify the narrative, refine the messaging, and align teams around a story that drives excitement and commercial impact.

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Member since February 2026