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Clarity

Stephan Stavrakis

Vancouver, Canada Area

Business Positioning Strategist. Founder of PerceptualPositioning– Mentor to Speakers/Trainers/Consultants (over 150 training companies mentored). Passionate about rebuilding the integrity in the speaker/trainer/consultant community, eliminating the "Slimy Onstage/offstage Salesperson" scarlet letter... Helping bring out the leadership of leadership among speaker/trainers/consultants... "We are on-stage we have a responsibility to be real/authentic/valuable and practically useful to those that chose to hear our message..."

$16.67/min

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5 Reviews

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Entrepreneurship Executive Coaching Public Speaking Team Building Market Positioning Leadership Development Product Differentiation Branding & Identity Professional Mentoring Executive Mentoring

Answers 4
Reviews 5

Answers

Stephan Stavrakis answered

How do you suggest I/we manage twitter?

Unless you have an already active company that has interesting just-in-time news or announcements that your clients want to hear.. like (hamburgers 20% off today) don't bother.. twitter is seen as a just-in-time news thing... Build it after you already have audience - Think of it as communicating to already active audience... not build a audience... Not worth the time.. or the effort..
Just my two cents
Steph

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Social Media Marketing

Digital Marketing

Twitter

Stephan Stavrakis answered

What is the best online training course registration and management software?

We've had some great success with eventbrite.com. I could give you better suggestions if you created a list of your requirements. However, eventbrite has really outdone themselves and probably has covered most everything you'd need.

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Training & Development

Product Management

Scheduling

Stephan Stavrakis answered

What is the optimum selling strategy for selling advertising to business owners?

What I've suggested in the past that worked really well, is to pick an open minded business to advertise for... use your advertising genius to send them customers, as long as the customers when they go into the business say - (X Sent me) - then when you know you've sent them a good deal of customers.. call them up and say did you notice all the customers that said X sent me... Well we do this to prove that what we do works... In order for us to continue this campaign it will cost you (X) the price should be 1/3 of the potential profit that those customers would bring to the establishment within a 6month period of time.. So now you've proven you service works.. All you have to do is turn off the taps if they say no. Rinse and repeat until you find someone that says yes.. which we find that we usually get about 85 to 90% conversion on a strategy like this... No convincing, no haggling, no price negotiation - Here is what it does with proof.. Here is what it costs... 1/3 of the profit. Let's do it.. Yes or no? :) Hope that helps!

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B2B Marketing

Business Strategy

Advertising

Stephan Stavrakis answered

I just started an ad tech company out in Palo Alto. Would love to start getting some PR/exposure. How do I get journalists to write about us?

Get a bunch of your craziest wackiest friends over one night.. Get into your favorite bottle of spirits.. Bring out a white-board and ask a single questions to be answered by the end of the night:

What can we do with our product/service that will be so entertaining and memorable that at the very sight of it, people can't help but to talk about it... (Think - Jean Claude Van Dam - Volvo stunt) Or (West jets christmas giving video) there are endless examples of demonstrations of product services that the media would love.. Believe it or not, when you are having the most fun, are the most carefree is when you are most creative... (Hence the spirits- teeheee) Anyhow, when you finish the brainstorm.. which should be probably after a bottle or two.. you'll have everything you need to have a story.. You just have to trust you gut and pick the most amazing, fun, enjoyable, example of your best product/service demo, and you better believe if you can't wait to show people... They can't wait to show it to others.. that's how you become.. Newsworthy....
Just my two-cents...
Steph

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Media Relations

Branding

Public relations

Reviews

Stephan is probably one of the few people I would personally recommend for strategy advice and teaching in the area of positioning. If you ever get the chance to hire Stephan or one of his associates, you'll never regret it.

Daniel Deyette Source: LinkedIn

Stephan is a top knotch business consultant and coach. He sees through the challenges of a business with a laser like focus and spots challenges and issues you didn't know were there. I consider Stephan one of the Elite Ninja's of our industry.

Daniel Deyette Source: LinkedIn

Stephan is a man whose reputation for a valuable and unique service precedes him. After just one casual meeting with him, I seriously adjusted my business focus, and it's already paying off.

Stephan believes in giving before getting, and he knows his business better than anyone I have ever met. He OWNS his niche. If you're serious about differentiating yourself and making your business the only logical choice, you simply MUST talk with Stephan. Whatever he charges you is too cheap.

Robin Elliott ~ Business Coach, Collaborative Marketing Source: LinkedIn

Stephan advised my company on how to position and package our products to be more focused on the customer and some specific needs. I would speak to Stephan if you are having a 'business blockage'; his advice is on the mark!

Glenn Berlow Source: LinkedIn

Thanks to Stephan's coaching I have dramtically increased my focus, follow thru and level of personal and professional success. I highly recommend his coaching and training without reservation.

Erik Luhrs Source: LinkedIn

Member since December 2013