Question
Looking for suggestions on how to properly use Twitter.
There is a personal side to life which involves broader topics... family/parenting, travel, technology etc...
There is a blog where I am focusing on particular topic which should have a twitter handle.
There is a business that is building a product to help parents be more effective parents in the digital age.
I am worried about all the cross over. Any suggestions?
Answer
Unless you have an already active company that has interesting just-in-time news or announcements that your clients want to hear.. like (hamburgers 20% off today) don't bother.. twitter is seen as a just-in-time news thing... Build it after you already have audience - Think of it as communicating to already active audience... not build a audience... Not worth the time.. or the effort..
Just my two cents
Steph