Product Innovation: Launched first-to-market frozen chocolate ravioli dessert.
Retail Distribution: Built relationships with premium grocers in the natural category and with food service operators nationwide.
Food Service Sales: Developed B2B strategy targeting high-end restaurants, hotels, and catering with 65-75% margin products
Accounting & Finance: 20-year fintech career (Financial Analyst, Accountant, Business Development)
Bootstrapped Growth: Generated six figures in sales in 18 months with minimal funding, achieving excellent profit margins and double industry standard reorder rate.
Manufacturing & Supply Chain: Navigate co-manufacturing search & agreements, clean-label sourcing, and food service logistics
I Help Food & CPG Founders With
Breaking into retail (independent and chain strategies)
Go-to-market strategy
Pricing strategy for multi-channel distribution
Fundraising pitch development and investor conversations
Product development and co-manufacturer relationships
Bootstrap growth tactics and cash flow management
Food service market entry and sales strategies
Sampling programs that drive trial and conversion
Background
Two decades in technology and finance, combined with hands-on experience building a CPG food brand from concept to national. Competitive chef (World Food Championships), former UN Symphony Orchestra violinist, and resilient entrepreneur who understands the real challenges of scaling a food business.
Why Work With Me
I've lived the startup journey—from product development and manufacturing headaches to retail negotiations and fundraising struggles. I share practical, tested strategies from the trenches, not just theory. Whether you're launching your first product or scaling distribution, I offer honest guidance rooted in real experience.
