As an MVP Brand Strategist, I help business owners, investors, founders, and C-suite executives protect their profit potential, maximize their valuation, and go to market quickly with confidence by:
- Setting their foundational brand strategy (mission, vision, values, reasons to believe, etc. for external/market and internal/attraction and retention)
- Using that good work, if needed, to inform differentiated brand guidelines (look and feel, voice and tone)
- Operationalizing all of that into all the things (websites, paid social ads, influencer programs, CRM, the works)
- Then sticking around on occasion as their fractional Brand/Creative Director to keep owning and honing as we test, learn, and iterate
