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Clarity

Spencer Maus

Chicago

I offer pragmatic, powerful solutions for companies, professionals and fast-track entrepreneurs specializing in the following areas:
• Creating publicity - strategies and tactics
• Developing and implementing social media campaigns (including under FINRA)
• Crisis and Change Communications
• Trade show and trade media management
• Media interview preparation
• Sales and business development, including assistance with capital raises

$1.67/min

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19 Reviews

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Answers 1
Reviews 19

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Spencer Maus answered

I just started an ad tech company out in Palo Alto. Would love to start getting some PR/exposure. How do I get journalists to write about us?

With 17+ years in PR, and my work as chair/co-chair with the MIT Enterprise Forum in Chicago, let me add to what has already been said.

You have two industries (aka targets) to approach - technology & advertising. Try to include a demo video in your media pitch/kit.

Create and tell a story to reporters as to why you created your startup. What need did you see? Is it from personal experience in the ad industry? Something you experienced that was a real pain. Something that you said to self "there has got to be a better way."

Find out from your financiers who they have funded and then research to find out which reporters wrote about those companies. I would also suggest putting out a press release. PR Web is relatively cheap, and can help with SEO. If you need a media list I also have a suggestion. Feel free to contact me.

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I have had the privilege of working with Spencer on our marketing efforts and through professional networks. Spencer is the consumate PR/Marketing expert, combining his broad skills with real-world trends. He will cut through the fluff and get to the meat of the matter, providing a consistent, clear message.

Spencer will work at a more personal level than many others, driving to understand the dynamics that lie below the surface of company leadership. This enables him to develop strategies that clearly reflect the image of the company.

I am fortunate to know and work with Spencer and I believe my company's future success will be due in part to his input and direction.

David King, AIA, CFM, LEED® AP, SFP Source: LinkedIn

Spencer and I have collaborated on several proposals to perspective clients. His depth of understanding of the industry is always evident and he always shows great insight for exactly what the client needs, as well as innovation for new approaches of getting them heard and seen. His experience is an invaluable asset to have on your side.

Demetra Alexandra Karras Source: LinkedIn

Spencer consistently brings insights to the needs of clients in diverse industries. I've seen him sort through reams of information in short order, then come forward with a solid plan for what his client needs to action immediately. Spencer also brings a steady head when clients face a crisis situation - a welcome skill in today's turbulent marketplace.

Sarah Miller Caldicott Source: LinkedIn

Spencer is a consummate professional and spares no effort to get his client's message out to both the media and the public. His insights and judgments on formulating the message and timing were invaluable.

Paul Neilan Source: LinkedIn

Spencer worked on a Linked In initiative for HBG Health Ventures. He was excellent in formulating the initiative, execution and follow-up. His demonstration of deep domain expertise in utilizing Linked In as a business tool benefited our organization by increasing our pipeline for business opportunities. We continue to work with Spencer on further activities on our Linked In initiatives.

Martin Z. Craig Source: LinkedIn

SpencerConnect is a great source of relevant and useful information. But then, I would expect nothing else from Spencer, who is a true PR professional. If you want to raise your personal or business profile and awareness in the market, Spencer is the man to contact.

DAN KREUTZER, CSP Source: LinkedIn

I have had the pleasure of watching Spencer work under the gun with crucial deadlines looming. When he promised us that he would deliver his product on time; he never failed to deliver a convincing, incredibly articulate, and dead-on product. I have worked with many of the nation's leading publicists in New York, Washington, Boston and other major media centers, and would never hesitate to call Spencer Maus as my primary contact.

Mike Hugo Source: LinkedIn

Spencer is quite adept at using his ingenuity to achieve goals. His out-of-the-box thinking process, ability to see solutions where others see problems, and strong interpersonal skills make Spencer a valued resource and colleague. As Program Chair for the MIT Enterprise Forum of Chicago, Spencer reinvigorated a stumbling organization and built a solid foundation for moving the group forward.

Peter Balbus, CMBI Source: LinkedIn

Spencer is the consummate public relations professional, with a combination of media savvy and client professionalism. Ive worked with him on several campaigns, and he drives every project to completion without missing a detail. Ive been impressed with his tenacity with the media, his team approach to collaboration and his service-minded approach to working with clients.

Brian Pelletier Source: LinkedIn

I have brought Spencer in on a number of social media projects where he was very good at integrating traditional media strategies with new social media initiatives. I have also experienced his ability to make very good connections with other top resource providers as well as introductions to new business opportunities. He takes his job very seriously and shows a constant dedication to continuous improvement.

Melissa Giovagnoli (G)Wilson Source: LinkedIn

Spencer is a results-oriented, smart and focused media professional who consistently delivers on budget and on time. For a decade, I have depended on Spencer to deliver interesting copy from otherwise insomnia-inducing financing discussions. Last week Spencer took a complex subject, comparing three misunderstood financing options, and created a White Paper that was very straight forward and easily understood by my prospects and clients. The “ghost written” White Paper has resulted in many compliments and three financing prospects that were accomplished over a couple days..

James Forrest Source: LinkedIn

Member since September 2013