Craig Damlo coaches companies in creating leading-edge innovations through culture, strategy, and problem definition. With a background in aerospace innovation and product development, Craig helps companies evaluate and build strong innovation cultures through a solid set of processes and strategies. Craig specializes in utilizing human-centered design principles of design thinking to help companies empathize with their customers and understand the problems to be solved before a product or system is developed. Craig started his career in aerospace at Cessna Aircraft as part of experimental test flight as a design engineer followed by oxygen system development for a variety of aircraft platforms. He earned his undergraduate degree in physics from Baker University in Baldwin City, KS, and completed a graduate program in innovation and entrepreneurship from Stanford University in Palo Alto, CA. Learn more about Craig and his work at www.soapboxrocket.com.