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Clarity

Simon Harvey

Zürich, Switzerland

Founder and CEO of Demodia, the thought leading European digital marketing and demand generation consultancy. I help some of the world's most successful organisations plan and develop multi-award winning integrated and content marketing programmes. Seasoned Pardot, Eloqua, Marketo, and SharpSpring expert. Entrepreneur, marketer, designer, techie at heart, and brewer of great beer.

$4.17/min

2 Calls

13 Reviews

30 minutes
Avg. call

Digital Marketing Inbound Marketing Marketing Strategy Content Marketing Marketing Automation Sales Enablement Demand Generation Web Content Management Channel Marketing Campaign Development

Call me to talk about

Content Marketing

There is more to content marketing than blogs and white papers. We've won awards for thinking different and generating great content centric marketing programmes. I'd love to talk with you about alternative ideas for content for your marketing campaigns.

Digital Marketing

Digital marketing is about more than just a pretty website. If you want to know how to improve your customer experience, discover custom journeys, or improve your online lead generation capabilities then let's chat.

Marketing Automation

Want to know how to get up and running with your new marketing automation platform. Or are you a seasoned expert looking for additional ways to leverage your investment. Whether it be Salesforce Pardot, Oracle Eloqua, Marketo, SharpSpring, Hubspot or others, drop me a note.

Demand Generation

Modern marketing requires a very different approach from that which was commonplace only a decade ago. Together we can discuss how to educate and nurture your propspects to improve your conversion rates.

Inbound marketing focusses on the creation and distribution of quality content designed to influence, engage and educate your target audience. By aligning your content with the interests and needs of your ideal prospects you attract qualified visitors that you can convert, close and delight over time.

I'd love to talk with you and help you understand more about how to deliver this within your organisation.

Answers 3
Reviews 13

Answers

Simon Harvey answered

What are some unique tips for leveraging protected content on my website (white papers and reports that require info to be input)?

Give the user a reason to want to complete the form in the first place. Like others have said don't be afraid to give your visitors a taster of what's to come in the form of a partial book or a screenshot of your Whitepaper. You might also want to think about other techniques that are commonly deployed in online stores to get people to purchase. So think about things such as allowing users to rate or comment on your content so that other visitors can get unbiased opinions before they download. You should also use things like progressive profiling so that you are only ever asking for minimal information at any one time, this reducing some uncertainty people have about giving away their personal details.

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Online Marketing Strategy

Web Content Management

SEO

Simon Harvey answered

How do you convert your users into evangelists, to push your product? The product in discussion is a map based product (both navigation & travel apps)

I think the answer to this is very much about customer engagement. It's all about speaking directly with your customers and really listening to them. If you are prepared to listen and react to them, they are often more interested in reciprocating.

You've also not got to be afraid to guide them if you want them to talk about your product. Suggest to them that if they like something that you've done that they share it on Facebook, LinkedIn or other social site.

One of the best forms of engagement is a great customer support department, they are on the front line talking with customers daily and can really be your best brand advocates.

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Product Strategy

Product Marketing

Growth Strategies

Simon Harvey answered

What is Drip Marketing? I'm looking for case studies or real life examples of how effective it is a strategy for user retention.

Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel.

As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers.

Typically for top of the funnel activities you might offer something like a general whitepaper or something which describes the overall business problems that your prospects might be feeling. From there you can use a marketing automation tool to send through additional material or reminders periodically depending on how your prospects engage with you.

The idea at the end of the day is to reduce that amount of direct time that a sales rep spends closing any deal by ensuring that leads have shown sufficient buying signals and are ready to purchase.

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Email Marketing

Reviews

Excellent call, thanks a lot!

✪ Tiz Gambacorta ✪ Source: Clarity

Thanks for the chat, great stuff.

Dan Dobos Source: Clarity

Simon has a knack for finding/designing eye-catching and effective ways to communicate, be it on the web or by other means.

Ken Millard Source: LinkedIn

Simon is a constant innovator, challenging the restrictions of a corporate norm and leveraging his technical expertise to find new solutions to marketing, knowledge management and sales support needs.

Tony Niederer Source: LinkedIn

Excellent skills in Content Marketing - using technical tools to promote a product and solution. By using all kinds of new platforms and systems, sales got strong support in the filed. - Innovative brain.
Strong networking sills. International business experience.

Manuela Haugwitz Mosser Source: LinkedIn

I only had the pleasure to work with Simon for a short time but he added huge value to our digital strategy and always showed true professionalism. Simon was one of the few people who completely understood the real value of social and rich media and delivered some exceptional marketing applications with his team. I would highly recommend Simon and look forward to hopefully working together in the future.

Craig Hepburn Source: LinkedIn

Simon is a highly talented and creative individual who brings fresh ideas to any task that he is given. His insights into how to present the value proposition of our solutions consistently made it possible for Open Text to accelerate the sales opportunities in which he was involved. His hard work, dedication, and leadership resulted in huge advances in the quality of our technical marketing resources. I highly recommend Simon to you for any assignment that he is willing to take, since, in my experience, you can rely on his judgement for the results that he will deliver to your organization.

Bill Morton Source: LinkedIn

Simon has a unique capability of combining his business, marketing and technical acumen to deliver on the specific needs of his customers. He would be a great asset to any organization.

Nancy Mancini Source: LinkedIn

Simon gets it! Using web technologies to achieving great results, leverage the power of web 2.0 and using it to transport key messages. Simon has a great understanding what you can do with those new opportunities in internal and external web communication.

Daniel Kraft Source: LinkedIn

Without reservation I recommend Simon and his award winning demand generation and content marketing agency. I have worked with Simon on 2 projects. One project involved the creation of a social game (web-based and mobile app). This game proved to be a valuable lead generation tool. Currently we are working on a YouTube video. This tool is meant to be used as an awareness piece and will help us to target a specialist market segment in a interesting and fun way.
Simon always comes up with creative ideas and although the content we work with is very scientific, he taps into that quite easily. It is a great pleasure to work with Simon.

Manita Feenstra Source: LinkedIn

Simon and his team at Demodia have completely transformed marketing for us at Resonate delivering creative and impactful campaigns and an entire re-branding of our products. They completely redesigned our corporate website and customer knowledge base using Drupal instead of a basic hand coded HTML site. And with the integration of a clever marketing automation platform we now know more about our prospects and customers than ever before. Demodia has superb domain knowledge of OpenText products which meant they could build compelling and good looking technical demo systems which showcase our products powerfully. We could not have achieved all we have without Simon's expertise and creativity and I can thoroughly recommend his and Demodia's services.

Steven Osborn Source: LinkedIn

Member since July 2013