What are some unique tips for leveraging protected content on my website (white papers and reports that require info to be input)?

Great question, To get traffic from SEO it must be done diligently. And the best way to do that is from a well structured article. The key things to remember that will help your pages rank well: Keyword Headings Put your most important keywords here. They must be coherent, simple yet descriptive. If your blog allows you to insert H1 headings into your article, do so. Don't cram too much info into keywords though, Search engines are smart and recognize when someone is spamming. Maybe do a bit of research using 'Google Keyword Tool' In Google Adwords and see if your keywords are popular search terms. Links and Back links Include links to relevant info when you can, the more credible sources your website links to, the better appeal it has to search engines. Also include back links. Back links are links to a location somewhere that also features a link going directly back to your site, these also give your article good standing. Duplicate Content Try not to say anything twice, and if you do use different terminology. But the main focus here is to always write fresh content. If the content of your article has been written word for word somewhere else first how can yours possibly be more credible? Also write often, the more frequent you post articles, the more frequently your site will be "crawled" by bots. If you do this well your listing can only rise. Be Unique and have the Best Info This entails just doing what you do and doing it well. It might be difficult to compete with other websites if the topic your discussing is already covered in great detail. The best position to be in is one of having information that everyone wants but cannot find anywhere else. A good tip for this is finding a specific niche that suits you well to draw in traffic to your general topic. Hope this helps you get started. For an in depth look at SEO rankings, take a look at the 'Periodic Table of SEO Success Factors' http://searchengineland.com/seotable

TL;DR -> Yes you will risk it if you don't perform a proper audit and migration from the original platform. Any type of architecture changes can 100% ruin your SEO if you are not migrating content and topics correctly. Many people assume this is limited to URI structure but underestimate the power of Topical hierarchy and the content, internal linking and URI structure which play a crucial role into any migration effort. If you have any questions about the migration process, give me a shout. Decent free migration checklist: https://searchengineland.com/site-migration-seo-checklist-dont-lose-traffic-286880

Hi, Your site is a Q&A so I presume that every time someone create a new Question it will generate a unique URL for that. Indepentend if you have or not an answer you want Google to crawl and index your site as quick as possible to start to analyzing the new page and bring traffic to it. The best way to expedite this "re-crawling" is to use a ping service that you can trigger after your user answer the question. PS: If you site is updated frequently you shouldn't have a problem with crawling, because Google usually identify this type of website really quick. Drop me a call is free for this week. Best,

The best way to work around something like this is to map out the long-term strategy in phases. Build out a brief project map that outlines what they will receive within the 1-3 month period, the 4-7 month and the 8-12 month period. Set micro objectives for each period and this will give the client a bit more confidence in the short-term plans as well as the long. The key thing to remember here is that the client will often be worried about being tied into a contract that doesn't deliver results. As a result, you need to show why you need the time that you do. One thing that I often throw in is an extra incentive for longer contract lengths - for example, an extra PR/content campaign or some paid advertising extras. Try to assure them of some shorter term results that you can obtain as 'quick wins' and build their confidence this way - the major targets will always be longer term but if you can demonstrate that there will be progress between then they will be a lot more receptive.

Two key concerns are 1. Customer confusion with the 2 offerings: Imagine being in an art gallery that sells photography training and fine art or a book store that tries to sell you fine art. Even if it's the same group of people, they may be in very different mind-sets and hence may not associate both together. 2. SEO challenges with mixed messages you're sending. Which keywords would you optimize for which part of the site? Advantage would be if the customer base is the same group of people, hence offering cross-sell opportunities. For instance, if your MAIN source of leads for the training site is the art site, then this would be more important. In general, I would suggest one site for one customer group. If there is likely to be a very high overlap, then same site, with multiple sub-sites might work. In matter of fact, it'll probably be EASIER to do two sites for this than one site. Your designer will thank you :) Then tastefully add cross-links in the places where someone is likely to use them. For instance the art gallery could have a post 'How I make art' and links to your other business there. And the photog training site would have your art pics with subtle on-image links to your art biz. While I'm not a branding expert, I do find that my engineering lead approach to challenges in Marketing/Sales usually works, and provides clarity and direction.