Siddharth Gupta Management consultant with 5 years of experience

Go-to-market strategy involves the process of identifying the relevant customer segments and reaching out to them. I can create a well-defined and comprehensive go-to-market strategy for you across channels tying it to your buyer personas. I can also help you with pricing your products and services by identifying the right pricing metrics. I will provide you with a dashboard of the key metrics to monitor your marketing campaigns and benchmark them against industry standards. I can further help you with capturing marketing analytics from different channels and providing you with an actionable analysis for your marketing team.

Any early to mid-stage startup requires funding to set up operations and scale the company by hiring key resources. I have worked with multiple startups for creating and overhauling their pitch documents and also provide consultation on business planning. My experience spans across market research, financial planning and business design with over 20 startups. Please find the snapshots of sample pitch decks in my portfolio for your reference. Also, here is the link to an article I wrote on pitch decks: https://medium.com/@blockseedinvest/breaking-down-a-fundraising-pitch-deck-e84b62ad1da

I have garnered nearly 5 years of experience working across industries and have been in the startup ecosystem for the past 3 years now. This has led me to put in hours of market research into various sectors and work on strategic projects across functions. I use an extremely methodical and data-driven approach to analyze different aspects of the market. I can help you with in-depth market analysis, market sizing (TAM/SAM/SOM), competitor research & analysis and customer/user persona research. I can further help you with a go-to-market strategy basis your current market, competitors and their activities, where your customers are present and how to best reach them.

I have managed both, b2b SaaS enterprise products and consumer facing applications from scratch. I can help you with your product strategy in terms of planning a minimum viable product, documenting product requirements, setting up processes to identify a product-market fit and planning a long-term product roadmap. I can further help you project costs and set a development budget based on the stage of the company. I start with the drawing board understanding the requirements from a user’s perspective and then detail out a product requirements document covering the user stories, functionalities, dependencies, KPIs, milestones, release criteria et al. Next, I design a data flow model, user flows and wireframes from a UI/UX perspective. I am a data-driven product manager and leverage market and product data to plan the product roadmap. I also leverage tools like Mixpanel to capture product analytics and run A/B testing on features to help achieve the product-market fit. I can also take up managing product development as well, guiding the development team towards the implementation of the planned features.