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Expertise
MenuGo-to-Market Strategy
Created 4 years ago in Business / Getting Started
Go-to-market strategy involves the process of identifying the relevant customer segments and reaching out to them. I can create a well-defined and comprehensive go-to-market strategy for you across channels tying it to your buyer personas. I can also help you with pricing your products and services by identifying the right pricing metrics. I will provide you with a dashboard of the key metrics to monitor your marketing campaigns and benchmark them against industry standards. I can further help you with capturing marketing analytics from different channels and providing you with an actionable analysis for your marketing team.
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Siddharth Gupta
Bangalore, India
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I have over 5 years of experience across business strategy, operations and product planning. I have been in the startup ecosystem for the past 3 years having co-founded 2 startups in the fintech and e-commerce domains respectively. I am currently working with Baaz as the Head of Business and Strategy, driving new business development and product operations for the live commerce startup. I also have boutique consulting experience through working with clients across e-commerce, fintech and marketplaces on business strategy and planning.
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