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Clarity

Aditya Sharma

San Francisco, California

I like building products that improve the lives of people around me.

I have an appetite for wonder. I am currently building consumer mobile applications at Ginger.io (big data and healthcare company in San Francisco). In the past, I have co-founded Togethr (mobile marketplace on iPhones and Androids that facilitated gift giving from local vendors) and
Bookneto (online education platform aimed at improving education).

Prior to that, I was a Mechatronics Engineer, and I built cool robots.

Contact me if you want advice on design, startups, customer discovery, customer validation, product development, product launch and product marketing.

$1.00/min

Aditya donates to Huntsman Cancer Institute - Huntsman Cancer Foundation ($564.64)

18 Calls

7 Reviews

about 1 hour
Avg. call

Healthcare eCommerce Product Management Marketing Strategy User Interface Design Android Kickstarter User Experience Design iPhone apps Product launch

Call me to talk about

Product, Startups, Design, Mobile, Hardware

I like building products that improve the lives of people around me.

I have an appetite for wonder, and I have co-founded Togethr (mobile marketplace on iPhones and Androids that facilitated gift giving from local vendors) and
Bookneto (online education platform aimed at improving education) in the past 2 years at VeloCity Garage.

Prior to that, I was a Mechatronics Engineer, and I built cool robots.

Contact me if you want advice on startups, customer discovery, product development, product launch, explainer videos, and marketing strategy.

http://www.sharmaed.com

Answers 3
Reviews 7

Answers

Aditya Sharma answered

What are some good solutions to driving up YouTube views on my recent TEDx video?

This really depends on your audience and the strength of the content. What is your video about?

In general, you can start building momentum by getting your influential friends to spread the link. Then share the link with communities of your target audience (you may find the communities on Twitter, Facebook Pages, Reddit, or other forums like Hackernews).

For most websites and forums, it is usually really important to get a lot of views very early on. * The details vary depending on the ranking criteria of the websites.

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YouTube

Video Marketing

Social Media Marketing

Aditya Sharma answered

Is there a particular point you want to be before you go crowdsource to prevent your idea from being swiped?

You want to think about it from your user's perspective: what level of product development do your potential backers need to see to trust you and believe in your product? That's the minimum level of development you'll need prior to you starting a crowd-funding campaign. Yes people can steal your idea, however there are lots of people selling snake oil out there (falsely advertised products)... If you haven't built a demo or prototyped or what you claim can't be accomplished easily... then the internet will smell that it's a scam, and you'll loose trust with the potential users. Thus, in terms of product dev think about users.

In terms of risk mitigation (people stealing your idea) with crowd-finding, it's part of the consumer game. So, figure out a good strategy to keep the "how" protected via patents or vague enough so users will trust you and copycats will have major hurdles copying you. If you can't do this for your particular product, have everything else in place to ship so you can easily seize first mover's advantage.

Source: we just performed two successful crowd-funding campaigns on kickstarter... and we love soma. They documented their process and opened up a lot of their resources. I'm a fan of their work.

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Kickstarter

Competitive Strategies

Aditya Sharma answered

We have a mhealth app self managment app ready for ios submission this friday. How do we price our consumer beta version?

Pricing does depend on the app itself. In general, since a lot of people are interested in mhealth, I would encourage you to think of a freemium option that would work well.

For pricing our apps, freemium has always been more lucrative than a paid app. I have a theory that most people want to try software before paying for it.

For blogs, I would encourage you to embargo publishing information till you are live in the app store (bug free). Keep in mind, that there may be delays in testing and app store review.

Happy to talk more if you need specific advice.

Cheers,
Aditya

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Product launch

Social Media Marketing

Pricing Strategy

Reviews

Aditya is such a helpful mentor! He has a very good understanding of how to develop a career in the Toronto/Bay Area tech startup ecosystem. And is able to give me a detailed layer-by-layer comparison for the career opportunities I have based on my goals. Thanks so much!

Ti Guo Source: Clarity

Aditya is such an insightful mentor who has a great birds-eye view of how to develop a career in tech. He is also such a great listener and questioner who can ask thought-provoking questions at the right time. Every conversation I had with Aditya could have saved me months or years of trial and error. Thank you!

Ti Guo Source: Clarity

What a valuable call! Aditya took the time to understand my unique set of product management challenges, and then shared a multitude of actionable recommendations -- which were clearly based on deep expertise and experience. He also helped me benchmark my situation against industry best practices, which was exactly the context I needed to prioritize my next steps. I'm so grateful for his guidance and can't recommend enough!

Maria Grinko Source: Clarity

An absolute pleasure to talk to. Extremely knowledgable. Was able to directly answer my specific queries and concerns regarding planning an Android development project. Will reach out to Aditya again. Highly recommended.

Sohail Ahmed Source: Clarity

Awesome call. Many thanks for the insights Aditya!!!

Andrew King Source: Clarity

Great call with Aditya. Aditya provided great suggestions and also asked great questions which is also very important. The call helped me put more flesh on my project. Very useful.

Christian Baudry Source: Clarity

Aditya is brilliant, creative, and highly personable. 30 minutes with him left me empowered to be able to make major changes in my and my company's social media and YouTube presence. It's a mistake not to contact and speak with him.

Kent Gustavson, PhD Source: Clarity

Member since January 2013