UX Design strategist, researcher, and mentor for UX consulting projects for enterprise applications, portals and mobile applications. Masters degree in Design from premiere design institute in India.
I have implemented Omni channel user experience for major banking and telecom organizations in India and the US. I can provide guidance on the best design strategy for stakeholder business goals.
I have evaluated of hundreds of websites, portals, applications, mobile interfaces, and devices against usability heuristics related to strategy, navigation, interaction, content and presentation. Such evaluations highlight issues that are likely to affect the user experience of your website, application or product. The crticality of these issues gives pointers to redesign approaches - from quick fixes that can marginally improve user experience, to long term design strategy that can give your website, application or product an edge over your comptetition. I can also conduct benchmarking analysis of your new website, application or product. This will help your create product definition that will ensure that you provide your users with an experience that is above par with your competitors even before launch.
Testing the usability of your website, application, or product is a specialized area of expertise. It is not just simply asking your friend to "take a look at it, and let me know if you had any problems". Usability testing needs to be conducted with the right participants with the right questionnaire with well-defined probes, by suitably qualified researchers. Only such a study is likely to give you real insights into improving your design. Approach to usability testing varies depending upon the phase of the design project. It can be qualitative study during the formative stages of the design, and a quantitative study during the summative phase of the design. Idetifying which research method suits the given design context is critical to the success of the design. I can provide guidance on the design research methods that would best suit your context. I have experience in conducting qualitative and quantitative user research with hundreds of participants across the world either face-to-face in their own context of use, or testing remotely.
