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Clarity

Dr. Serhat TATLI

Istanbul

* Well networked Entrepreneur, Chairman, CEO, and Managing Partner in mobile telecommunications, consumer electronics, IT, renewable energy, and digital marketing & internet consulting sectors since 2011.
* Member of Board, CEO, and Executive management in mobile telecommunications, consumer electronics, IT, and renewable energy sectors with an experience of directing above billion USD within years 2000-2011. Long years of top executive position for Panasonic in Turkey.
* Executive consultant and keynote speaker for leadership, change, strategy, innovation, career management, digital marketing, and gamification topics. Founder and builder of "Değişim Doktoru®" brand which stands for "Doctor Change". A member of StartersHub & Startupbootcamp Istanbul mentor group.
* Deep strategic partnership experience both at international and national levels via managing and executing business at C-level with Panasonic, WSI, Turkcell, Teknosa, Sony Ericsson, Motorola, Dell, Turkish Telecom, MediaSaturn, Vatan, Bimeks, Hepsiburada, etc. as well as government offices like Ministries.
* Distinguished academic track record recently honored by PhD degree in Management with a dissertation subject on change management.
* Lecturer at Istanbul Kemerburgaz University for 'Organizational Change Management' courses.
* TV and Radio programmer with regular weekly live shows since 2009.
* Active contributions to key sectoral associations

$5.00/min

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Business Development Startup Consulting Innovation Leadership Business Strategy Management Consulting Gamification Change Leadership Change Management Branding & Identity

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Change Leadership

As being one of the youngest CEOs managing balance sheets reaching billion USD, and long years of top executive experience in technology sectors, I decided to move on my life as an entrepreneur since 2011.

Besides, I had my PhD in change management in 2012. So, I am quite confident in bringing together all the experience I had in real & hyper competitive business life with a solid theoritical & up-to-date academic source of information.

It is my personal enthusisasm to support people from new businesses to giant organizations in terms of change leadership. As a principal consultant of a worldwide leadership development company well beyond my entrepreneurial life, you can have the chance to discuss with me all the building blocks of a successful change like human factor, strategy, innovation, execution, etc. to maximize the success of your business transformation initiatives.

New Business Development in Turkey & EMEA Region

As an entrepreneur and top executive, I am making/made business in 4 continents and in 10s of countries. These businesses are/were mainly in consumer electronics, mobile telecom, telecom, digital marketing, renewable energy, retail, IT, and business consulting sectors.

In addition to these, also as owner of companies in Germany and in Turkey, I am also aware of the differences and similarities between the practicalities of ways of doing business in different regions as an active entrepreneur.

It is an absolute fact that Turkey, East Europe, Middle East, and North Africa are really hype-regions where many businesses, investors, and entrepreneurs are extremely interested in. However, it is also de facto that cultural, economic, and political structures are really unique to these regions of the world.

I can be a critical point of contact to you with my network, know-how as well as know-who, knowledge and experience about what works & fails, and ability to set the most appropriate strategy for your new business in these regions, esp. in Turkey.

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Answers

Dr. Serhat TATLI answered

Pricing strategy question: How do you determine whether to offer subscription pricing, transaction pricing or both?

After all these extensive answers, some other points to consider in brief if your product is B2B:

1- What is the the customers budgeting approach & limits regarding OPEX vs. CAPEX
2- Do they favor discount or installed payment?

Last but not least, you can always promote the way you prefer in a strategic way via comparison manner.. However, this is easy to say, hard to execute..

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Pricing Strategy

Pricing

Dr. Serhat TATLI answered

How do you balance attending life events (friend's weddings, bday etc) with running your startup with no cash?

Act in favor of life events.. That cash saved without doing so will not make your startup move..! For startups the key is not the seed capital as generally accepted, but instead the psychology & mood of the founder.. So go & get motivated and stay away from the sense of loneliness..!

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Early Stage Startup

Dr. Serhat TATLI answered

What to do if you can not find a startup co-founder?

Never waste your time to look around.. Go & get in touch with startup communities like incubators, accelerators, co-working places, collective talks, etc.. Hit ratio would be low but hit effectiveness would be promising..!

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Member since July 2015