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Clarity

Scott Sanders

Newton, MA

CPG/food industry consultant at Revenue Architects. Prev: Co-owned/operated Bosco Chocolate Syrup. Other past roles: Simon-Kucher, Acosta Sales & Mktg, Pivotstream. Believer in scrappy ideas, including one that landed Bosco as George's ATM code on Seinfeld. All fees donated to Jewish Big Brothers Big Sisters.

$3.33/min

Scott donates to http://jbbbs.org ($787.81)

17 Calls

11 Reviews

31 minutes
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Strategy Marketing Strategy Analytics Brand development CRM Marketing Research Business Analytics FMCG CPG Industry Food Industry

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CPG/Food/Beverage Guy Focusing on Sales, Marketing & Analytics

CPG industry expert. Consulting Brand Manager, Bosco Chocolate Syrup (night job helping my family's business). Past roles as Director of CPG Analytics at Pivotstream, Consultant at Market Performance Group, and various analytics roles at Acosta Sales & Marketing, a sales agency that represents 25% of the U.S. grocery industry. Rutgers BA, Cornell MBA. Believer in scrappy ideas, including one that resulted in landing Bosco as George's ATM code on Seinfeld. All consulting fees are donated to Jewish Big Brothers Big Sisters of Greater Boston.

Answers 4
Reviews 11

Answers

Scott Sanders answered

How does one go about targeting a consumer audience with a specific health condition for customer discovery interviews?

There are survey research firms with consumer panels that target medical conditions. There are many such companies, and I'd suggest reaching out to several to get competitive bids -- both on price and quality of respondents. You might even want to ask them to launch a test survey to understand the incidence rate in their panel, even after they deploy to a targeted group of panelists. It will be expensive, though.

I've had good experiences working with Survey Sampling (SSI) and Harris Interactive in the past. There are dozens if not hundreds of others. Some are listed here: https://www.greenbook.org/market-research-firms/online-surveys

I'd be happy to talk about the process - or create an RFP to send to research firms and evaluate the responses.

Good luck!

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Lean Startups

Customer Discovery

Scott Sanders answered

How do I correctly bottle my new food product? It's a startup venture. I am bottling a type of syrup into 8oz bottles.

My family and I own a fourth-generation syrup manufacturing business, and I can directly help you with this question if you'd like to move to a more industrial process. Glad to discuss further if I can be helpful.

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Food

Food Industry

Food Safety

Scott Sanders answered

We are redoing our marketing budget and are wondering if the Yellow Pages are still an essential part of a marketing strategy for a small hotel?

You may want to talk to a Certified Marketing Representative (CMR), which is an agency or broker authorized to place yellow page advertising across many directories. I used such a service many years ago (pre-Internet) and found the advice to be valuable and rates to be lower. They should be able to offer some good advice -- but will definitely be biased toward actually selling you ads. A conversation may offer you some good points of information one way or the other.

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Marketing Strategy

Social Media Marketing

Scott Sanders answered

What are the top 3 sales training/books you have ever consumed?

Stephan Schiffman's Cold Calling Techniques is one of the most practical sales books I've read. He has written many others, too.

Dan Pink's To Sell is Human is excellent, too. It takes a non-traditional look at selling and helps understand some of its psychology.

Beyond that, I don't have a lot of specifics. There are many sales methodologies out there, and you should use one. It's not important which one you use -- just that you do adopt one.

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Sales

Selling

Sales Process

Reviews

Great advice! Thanks

Robert Armstrong Source: Clarity

Scott is very approachable and shared valuable insights from his diverse experience.

Amrit Singh Source: Clarity

Scott provided a great service to the Quorn Foods team. He is highly analytical with a great eye for detail, yet also is able to communicate the bigger picture. He is personable, reliable and effective in the work place.

David Wilson Source: LinkedIn

I worked with Scott in the Marketing/Analytical Services Department at Acosta. He always met deadlines, and when working with Scott on numerous projects at Acosta, I found that his knowledge of the CPG industry and technology always allowed us to find the answers when they weren't always visible to the naked eye or readily avaialable through Nielsen or IRI. Scott is easily approachable and will challenge one to search out the answer when training instead of spoon feeding the answers to those he is training. This allows those being trained to fully grasp the concepts of their work. I would highly recommend Scott as he is a class individual, a consumate professional, and a great asset to an organization.

Terry Wade Source: LinkedIn

I had the pleasure of being a colleague of Scott Sanders at Acosta Sales & Marketing. Scott is very reliable and has demonstrated a high understanding of the CPG industry. He is knowledgeable of the category management arts

Gerardo Fernández Source: LinkedIn

Scott and I were both on-site vendors at Stop & Shop. We worked on similar Category Management and Shopper Data projects. Scott has a comprehensive understanding of the CPG and Retail , which, combined with his excellent communication skills, make him a real asset and a valuable contributor.

Sameer Thakkar Source: LinkedIn

Scott is creative, industrious and hard working. He is a team player who goes beyond the obvious to help make the whole team successful. Scott has the great combination of being able to focus on a task and maintain an attitude that is both pleasant and friendly. I enjoyed working with Scott and recommend him highly.

Dan Gabree Source: LinkedIn

Scott is a very organized, creative and talented leader. He is capable of achieving previously unchartered objectives using minimal resources by creating a network of motivated people to help define his strategy and implement his tactics. His leadership by example creates lasting loyalties and profound results.
Scott is a very experienced team builder and leader.

Russell Verney Source: LinkedIn

Scott was a great asset that helped me develop and refine the core marketing messages for my client development proposals. He has great clarity of thought, understands a company's value proposition well and is a great team player. I would work with him again any day.

private private Source: LinkedIn

I had the pleasure of being a colleague of Scott Sanders at Cvent, an Internet start up company in 2000-2001. I appreciated Scott's ability to work with all levels of people in the company, to take initiative, and to find more efficient ways to complete projects. He is a team player as well as a leader and is excellent at project management, follow-through, and attention to detail.

Deborah Hamilton Source: LinkedIn

Scott Sanders was a bright and enthusiatic colleague with a lot of ambition on his horizon when we both worked together several years ago at Perot Systems. He was very committed to the job -- which was right out of undergrad school at the time. He has since gone on to graduate school and help several pivotal roles in technology and manufacturing services where he's gained solid knowledge of research, marketing, business development and operations. I recommend Scott for any opportunity that engages his skill base entirely along with his polished interpersonal aptitude. Pete Dorogoff

Pete Dorogoff Source: LinkedIn

Member since February 2014