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MenuI want to answer your questions, but the truth is that I don't know -- nor should anyone else who sees these questions.
Without knowing your product more specifically, it's impossible to give you good answers. And even if I knew what your specific product is, I would be highly reluctant to give you answers without research on what consumers think.
Several years ago, I conducted research for a $1B+ snacking brand. Their team was sure they understood answers to questions very similar to yours. (After all, they are good questions.) My team and I set out to understand their consumers from the ground up, assuming that we didn't know anything. And the results shattered their understanding of how consumers actually used their products, leading to dramatic shifts in their positioning and product development.
You're smart to think about aligning your marketing efforts to your consumers' usage. To do that, it's worth investing in research to understand exactly how your consumers do interact with your products.
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