Sang Lee CEO & Founder of Return on Change

Definitely agree with the points that Paul made.

Having been an investment banker structuring was a primary component of my job as well as determining the appropriate routes of capital.

Equity crowdfunding brings both the capital and the crowd but along with that potential huge upside. Investors are not only your funders, but also marketers and potential consumers. An increasingly powerful and sustainable model, it's something that startups should definitely look toward.

Given that it is a freemium model there maybe more convincing required, as compared to institutional investors because new angels have less experience. This onece again can be viewed in a positive light which forces many startups to place a focus on profitability and sustainability.

Happy to schedule a call should you have anything further you would like to discuss.

Many Thanks,
Sang