Founder & CEO of DesignPickle.com - #1 flat-rate graphic design service in the world. Founder and Lead Trainer with The Creative Syndicate - professional development and training for the Creative Entrepreneur.
Developing visual & actionable models for B2B sales channels.
Deliver better creative with higher efficiency.
Be smarter, more productive and leverage technology to the max.
Grew Design Pickle to 7 figures in less than 16 months.
Currently scaling YesInsights to the same level.
Identify and understand the true nature of your brand and how it influences your employees, vendors and customers.
Without a dedicated advertising budget, you're going to have to put in a lot of man hours with guerrilla marketing at first.
I would create a quick 5-10 slide PDF highlighting the benefits of the service and the real value to your clients. This can be at the ready as a followup to actual conversations you have with prospects.
Your biggest challenge will be teaching people about this new way to buy and so develop your sales conversations around combating that challenge.
Is it easier? Faster? Cheaper? Safer?
Think about what the normal process is and then position your product as a much better alternative.
A good printed sales sheet could go a long way too!
Right now I'm working on the concept of minimum viable design - what is truly needed to get your business going and to the next level. First – make sure you aren't designing for design's sake. Customer acquisition is numero uno and that usually doesn't take a lot of design out of the gates to start selling.
At any rate if you're not there yet – I've found paying for design always results in a better result than "equity". Your company isn't worth anything (yet) and as soon as something else comes along for your designer "partner" he could jump ship and you'll be hosed.
I've always found people work harder for money unless they are an original co-founder or partner.
Hope this helps!
Thanks for your help Russ! This was a great call. Direct, honest feedback on what we need to work on to grow our business.
Russ took the time to listen, understand and then responded with amazing insight. It is hard to believe we accomplished so much in such a short call. I am super impressed with his openness and willingness to share. If I could give six stars I would. Valuable Call - Super Grateful.
Outstanding insights and feedback. Thank you so much
Russ's advice was on point, more than happy to answer all questions and really over delivered on the call. Thank you again!
Russ was an amazing guy to speak with and really helped me gain some insight into some of the next moves I should make with my business. Highly recommend speaking with this guy!
Russ has always had an overwhelming level of determination, drive, and integrity. As a member of any project Russ will take lead where required and move the project in the right direction.
Russ consistently provides a high level of creativity and will be a great asset to any project.
Russ is an amazing entrepreneur, gifted with charm and a propensity to be different which is why I can easily provide him a my greatest recommendation. Partnering with Russ means you get someone who is committed to a solid product and achieving your needs.
Put simply, Russ Perry has vision! Whether it be with his own entrepreneurial endeavors or those of his clients, he has the ability to see through the minutiae into the big picture. What else do you want from your ad agency?!?! Highly recommended.
I had the pleasure to work with Russ Perry setting up the network at Keane Creative. He has been a great client who is flexible in listening to new recommendations to approach technical issues that arise in any new project. He was also prompt in payment of services rendered. I can't wait for the next challenge Russ will come up with.
Simply put, Russ embodies all that is the future of creativity in the Phoenix-Metro area and beyond. His energy, enthusiasm and vision set him apart as someone who ultimately has the potential of revolutionizing the branding market. I've had the opportunity to watch Russ start Keane and take it to the level it is at today. If you're in need of serious branding that will yield results and you want to look great in the process, then your only option should be to work with Russ and Keane Creative.
It is my pleasure to write a recommendation for Russ. Not only have I known Russ for more than a decade, I've had the true pleasure of working with him on a variety of projects. He brings a unique vision and creative mindset to the table and exudes the highest level of professionalism to all of his clients. I would refer his services to anyone looking for creative solutions in their marketplace.