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Clarity

Rajesh Nerlikar

Austin, TX

Director of Workplace Products at Morningstar.
Senior Product Manager at HelloWallet (acquired in 2014 by Morningstar).
Product Manager at Opower (IPO in 2014)
VP of Product at Hitchsters.com (acquired by CabCorner.com in 2010)
Mentor at Desai Accelerator.

$5.00/min

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User Research Product Management Product Strategy User Experience Design Consumer Products Product Marketing Agile Development Usability Testing Behavior Design

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Selling SaaS Products to Employers

At both HelloWallet and Morningstar, I led product management teams who built products that were offered as benefits to employees. Our buyer was the employer, and the user was the employee. Not an easy environment to succeed in.

Behavioral Science + Design

Learn how to user behavioral science techniques to create digital experiences that spur the desired action.

Unlocking the Business Value of Agile

Agility is the goal, not release planning. Learn how to use Agile to test hypotheses quickly to achieve business outcomes faster.

Product Differentiation

Use the Jobs to be Done framework to explain why you're better than existing solutions

Uncovering Customer Insights

learn how to conduct user research to identify your competition by asking about existing solutions to a problem you're trying to solve

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Rajesh Nerlikar answered

How can I pick the brain of parents of children aged 2-6 and get them to answer my questions around their pain points in shopping for their kids?

Before you do any surveys, I'd strongly recommend talking to 5-7 prospective customers first - either in person or on a phone/video call. During that, I'd ask questions to learn what you're competing against - what other educational toys would they consider instead of yours? What would yours need to do to be different enough for them to buy? How much are they willing to pay?

Once you've talked to a handful of folks, then it's OK to do a broader survey with a tool like SurveyMonkey Audience: https://www.surveymonkey.com/mp/audience/. You can think of the qualitative research as a way of informing what options you present to survey takers on the pricing question.

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Member since November 2017