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Expert
MenuRajesh Nerlikar providing startup advice based on 3 exits
Director of Workplace Products at Morningstar.
Senior Product Manager at HelloWallet (acquired in 2014 by Morningstar).
Product Manager at Opower (IPO in 2014)
VP of Product at Hitchsters.com (acquired by CabCorner.com in 2010)
Mentor at Desai Accelerator.
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Areas of Expertise
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RN$5/min per minuteNew ArrivalProduct DifferentiationRajesh Nerlikar • Austin, TXCreated 7 years ago in Sales & Marketing / CopywritingUse the Jobs to be Done framework to explain why you're better than existing solutionsRajesh Nerlikar Austin, TXNew Arrival
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RN$5/min per minuteNew ArrivalUnlocking the Business Value of AgileRajesh Nerlikar • Austin, TXCreated 7 years ago in Technology / Software DevelopmentAgility is the goal, not release planning. Learn how to use Agile to test hypotheses quickly to achieve business outcomes faster.Rajesh Nerlikar Austin, TXNew Arrival
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RN$5/min per minuteNew ArrivalUncovering Customer InsightsRajesh Nerlikar • Austin, TXCreated 7 years ago in Product & Design / User Experiencelearn how to conduct user research to identify your competition by asking about existing solutions to a problem you're trying to solveRajesh Nerlikar Austin, TXNew Arrival
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RN$5/min per minuteNew ArrivalBehavioral Science + DesignRajesh Nerlikar • Austin, TXCreated 7 years ago in Product & Design / User ExperienceLearn how to user behavioral science techniques to create digital experiences that spur the desired action.Rajesh Nerlikar Austin, TXNew Arrival
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RN$5/min per minuteNew ArrivalSelling SaaS Products to EmployersRajesh Nerlikar • Austin, TXCreated 7 years ago in Industries / SaaSAt both HelloWallet and Morningstar, I led product management teams who built products that were offered as benefits to employees. Our buyer was the employer, and the user was the employee. Not an easy environment to succeed in.Rajesh Nerlikar Austin, TXNew Arrival
- Answers 1
Before you do any surveys, I'd strongly recommend talking to 5-7 prospective customers first - either in person or on a phone/video call. During that, I'd ask questions to learn what you're competing against - what other educational toys would they consider instead of yours? What would yours need to do to be different enough for them to buy? How much are they willing to pay?
Once you've talked to a handful of folks, then it's OK to do a broader survey with a tool like SurveyMonkey Audience: https://www.surveymonkey.com/mp/audience/. You can think of the qualitative research as a way of informing what options you present to survey takers on the pricing question.
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