I help companies make better strategic decisions through market research, pricing, and competitive analysis.
I have worked for over 20 years on structuring research projects, analyzing complex datasets, and translating insights into clear business recommendations.
My expertise includes:
- Market research design and analysis
- Competitive intelligence
- Pricing strategy (including frameworks like Van Westendorp)
- Strategic insights for decision-making
I focus on helping businesses simplify complex problems and make confident, data-driven decisions.