Loading...
Answers
MenuWhat are the best adwords automatization tools?
This question has no further details.
Answers
Depending upon what aspect of AdWords you want to automate, you can look at various tools. As Megumi suggested, Marin is a good option for bid management. You can have a look at Optmyzr (optmyzr.com) to automate account management activities. Cyfe is another option to automate reporting and building dashboards.
There is many ways that can help you automate bid management:
-Scripts
-Acquisio
-wordstream
-Adobe Adlens
-Marin Software
-Kenshoo
I'll not recommend an automatization tool.... Adwords Editor is very good to manage multiples campaigns and accounts.
Optmyzr, no question. It was built by the ex-adwords evangelist at Google and is all about productivity. DM me for more info, we use it day in and day out on my team.
I’ve been working with Acquisio for 3+ years and have been really impressed. Their BBM tech has had a significant impact on the performance of our campaigns, we generally see a 40% bump in performance when we take on a pre-existing account and layer on BBM.
I did look at the others but the cost/benefit ratio on Acquisio was strong for our scale (1M-2M annual).
Related Questions
-
Will using both Google Adwords Auto-Tagging AND Manual Tagging with UTM variables create any tracking problems in Google Analytics?
I've done a lot of complex analytics installations, usually cross-domain and including AdWords and manual tagging with conversion tracking of ecommerce transactions. The gclid by default will override the manual UTM values in Analytics so that is what you are looking for. If you are just grabbing the manual tags from the URL for your own purpose, this should be OK. However, if you at some point want to import conversions (say) connected to your manual tag, then you would want to enable UTM overriding the gclid: https://support.google.com/analytics/answer/1033981?hl=en. Do you have AdWords and Analytics accounts linked? Where and how are you tracking commerce conversions, if you are? Do you feel you are getting the insights you need from your current custom reporting? Let me know if I can help with a call about those or further optimization of your analytics capture. Best - MichaelML
-
Should I set up multiple adword accounts for multiple websites or just one adword account for multiple websites?
It all depends on whether they are all selling the same thing to the same persona. If yes, then combine all the campaigns into one adwords account, which feeds into one analytics account. That way they can get feedback on the effectiveness of different keywords, ads, etc. more quickly (because there will be more data, from all the different websites, all in one place, for a particular keyword). If they are each selling different things, or to different personas, then don't combine their accounts, because it will just make things confusing and not useful from an analysis perspective.LV
-
How can I earn $2,000 monthly using Google adsense?
1. What kind of industry should I consider so that I can get easy traffic in a very, very short amount of time, considering the fact that my only objective is to reach $2000 monthly. Health/wellness/nutrition/fitness are usually quick, high-interest industries. Definitely high-competition, though. Saturated market already. 2. What could be the most efficient way to get traffic in this case Efficient? Buy it from Adwords. COST efficient? Organic/SEO. But organic takes time and lots of energy in content production and promotion. 3. Should I use Wordpress blog or design my website from scratch (any other suggestions?) I prefer WordPress for nearly everything. Unless you have some specific reason not to, I recommend choosing WordPress. 4. Is there another easy way to get money for my website apart from Google adsense? Yes, definitely. Adsense is actually a VERY low payout method of monetizing traffic. Look into CPA marketing, or cost-per-acquisition. Affiliate marketing sites are also good options. Both take time and effort, however. $2k/mo in web traffic revenue is a lot for solo publishers. That's an ambitious goal. Chase it, definitely. But think outside the box a bit. Adsense won't get you to $2k/mo anytime soon. If there were (legitimate) get-rich-quick schemes lying around on the web, we'd all be doing them!TK
-
Why did you pick that PPC/Bid Management Platform over the Others? (Marin Software vs. Acquisio vs. Kenshoo vs. Others)
I know you've already decided to use a bid management platform. However, I'd like to share with you my experiences. As an SEM agency managing $30 million+/year, we've invested tens of thousands of dollars into streamlining our work effort with a bid management platform. We've specifically used Marin & Click Equations (now owned by Acquisio). We also consistently demo the bid management platforms to see if there's anything eye opening for us. 1) We've always had an implementation challenge. Installing each one across multiple clients has been a pain. If you're just running it for your company - then it's a lot better. 2) Crappy Bid Algorithm's - they always (used to) try to pitch you on how sexy their bid management algorithms are. We had a client who came to us already on Marin, and we found that their bid algorithm consistently sucked. Honestly, bid management isn't rocket science, and once you have an equilibrium, it doesn't need to be changed much. 3) Google doesn't consistently update their API - many of the beta features that power users use aren't available via the API immediately, so the bid management platforms can't take that data in. We liked Click Equations years ago, because they were the only platform at the time that imported Quality score, and created alerts and reporting for you, even though it wasn't avaiable via API. These days, things like the Google Business Data center, Adwords Scripts & Labels etc. aren't available via the standard API, and therefore none of the platforms deal with it. 4) These platforms are ONLY good for reporting - I sat at a Google roundtable of 10 top SMB SEM agencies ($25 - $100 million/year in managed spend), and I asked them "do any of you use Bid Management platforms?". Only ONE of the ten said they use a bid management platform, and at that, only for reporting. 5) The real things Bid Management solutions should be doing - The real thing that bid management platforms should be focusing is automating the things that count (e.g. split testing ads), and they don't. You can however, find other vendors (e.g. Brad Geddes's Adalysis.com) that do ad testing in an effective manner. If you have further questions, please feel free to give me a ring.DJ
-
Would it be frowned upon if I were to create an SEM PPC campaign using my competitors' company names as keywords-to-bid-on for my ads?
Technically you can bid on competitors. Take for example Autotrader who bids for keywords such as Honda, Ford, etc. But the best advice is actually here http://searchengineland.com/the-complete-guide-to-bidding-on-competitor-brand-names-trademarked-terms-118576HJ
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.