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Shawn Lowe VP of Media Agency, Product Owner & Marketer

Halifax

VP of leading independent marketing agency, with deep experience in digital marketing and product management. Experience spans startups, SMB, and publically traded organizations.

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Digital Strategy

Shawn Lowe • Halifax
Created 6 years ago in Business / Getting Started

Have helped organizations of varying sizes develop digital-centric strategies. Expertise spans G2M approach, monetization, business model development, and refinement.

Shawn Lowe Halifax

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Shawn Lowe

Halifax

VP of leading independent marketing agency, with deep experience in digital marketing and product management. Experience spans startups, SMB, and publically traded organizations.

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Digital Strategy

Have helped organizations of varying sizes develop digital-centric strategies. Expertise spans G2M approach, monetization, business model development, and refinement.

Answers 4
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Shawn Lowe answered

What are the best adwords automatization tools?

I’ve been working with Acquisio for 3+ years and have been really impressed. Their BBM tech has had a significant impact on the performance of our campaigns, we generally see a 40% bump in performance when we take on a pre-existing account and layer on BBM.

I did look at the others but the cost/benefit ratio on Acquisio was strong for our scale (1M-2M annual).

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Google AdWords

Search Engine Marketing (SEM)

PPC Bid Management

Shawn Lowe answered

Where can I get current and accurate information on the lead generation pricing (CPA) for a variety of financial services products online?

This would be virtually impossible to identify with a high-level of precision. So many variables in play here and obtaining a CPA benchmark with this level of specificity is no feasible.

The best reco I can give is to simply evaluate what the traffic cost would look like to acquire relevant traffic to your domain and then apply assumptions around contact submissions and the conversions. I’d suggest these would be extremely low based on the high-level of qualification, possibly in the 0.05% range as a percentage of the traffic generated.

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Lead Generation

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Online Lead Generation

Shawn Lowe answered

What can I do about my business partner that's not holding up his end of the bargain?

Get external help from a coach, work it out. If you can't sort things, walk or get a lawyer involved.

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Shawn Lowe answered

Whats the best way to approach a customer for a licensing agreement or patent sale?

Without truly understanding the context, it feels like the best option you have is the phone. Will allow you to be more personal and address any concerns in the moment. That being said, logic would say this should be an in-person if at all possible.

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Member since February 2015