Loading...
Answers
MenuShould I set up multiple adword accounts for multiple websites or just one adword account for multiple websites?
I am building an adwords account for a client that has multiple locations that overlap in the same state. They all have different websites. I'm wondering if I should setup multiple adwords accounts so they can each be linked to an analytics account or put them in 1 account so it's easier to manager. Their GEO's overlap but they all have different websites and brands. For the most part they will be targeting the same keywords and have the same buildout structure.
Answers
It all depends on whether they are all selling the same thing to the same persona. If yes, then combine all the campaigns into one adwords account, which feeds into one analytics account. That way they can get feedback on the effectiveness of different keywords, ads, etc. more quickly (because there will be more data, from all the different websites, all in one place, for a particular keyword).
If they are each selling different things, or to different personas, then don't combine their accounts, because it will just make things confusing and not useful from an analysis perspective.
I'd rather look at it from this perspective: create a different AdWords account for a different business.
For the rest, Lee is mentioning great points.
Hey there! Not sure if you're still looking for an answer here, but nevertheless, here's what I would recommend:
In this case, I would probably build out a separate account for each under a master MCC account. You can technically accomplish it in one account, but since you have different websites & are targeting similar keywords, I would split them out separately.
Hope this helps!
I will go with multiple AdWords account option, but Yes, you can use one AdWords account to advertise multiple websites, but I do not recommend doing so. There are many reasons why advertisers might want to send traffic to multiple websites from a single AdWords account. Two prime examples are serial entrepreneurs and organizations with websites targeting separate geographical regions. Google has no policy against using one AdWords account for multiple sites, but in all our conversations with Google about this subject they have discouraged doing so. Here are three reasons why:
1.One website’s policy issue can kill your whole account: You would be surprised how easy it is to get suspended by Google, even if you are trying to do everything above-board. Google may change its policies or crack down on an entire vertical, or you might not realize you are violating policies until it is too late. Suspensions are so common that we specialize in helping advertisers get their AdWords accounts unsuspended.
2. Your quality score may be damaged: Quality Score is a metric between 1-10 that Google assigns to each keyword. Quality Score * Max CPC = Ad Rank, which determines when and where your ad appears. Google says that there is no “Account Quality Score”. Maybe that is true, maybe it is not, but there is no doubt that when you add new keywords, the initial Quality Score assigned to them is affected by the performance of other keywords in your account. You do not want to risk one website’s poor-Quality Score hurting another website.
3. Using multiple domains can make reporting a pain: Importing conversions and Google Analytics data from multiple websites and figuring out what your per-website metrics are can be tough. Use one account per domain to make your life easier.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
Is there a way to use paid advertising to test a domain name?
Yes. Use the "Link Text" in your facebook ads to A/B test various domain names. To do this, simply launch a few identical ads, and only change the link text to say the variation of the domain name you are considering. The ad with the highest CTR (not conversion rate or other KPI) will be the one that sparks the most interest in your target audience. Note: one domain may have a high relevance to one audience, but low relevance with another. So this tactic should only be used if you have a very specific demo you are targeting.AG
-
How to setup ecommerce tracking in Google Analytics if ecommerce platform is setup on subdomain?
always save the original profile as a backup. that said, this is an easy problem to solve. you just need to use this line of code above the "trackpageview" line.... _gaq.push(['_setDomainName', 'example.com']); here's an easy tool to help http://gaconfig.com/one-domain-with-subdomains/ here's more details for your developer https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSiteBB
-
Will using both Google Adwords Auto-Tagging AND Manual Tagging with UTM variables create any tracking problems in Google Analytics?
I've done a lot of complex analytics installations, usually cross-domain and including AdWords and manual tagging with conversion tracking of ecommerce transactions. The gclid by default will override the manual UTM values in Analytics so that is what you are looking for. If you are just grabbing the manual tags from the URL for your own purpose, this should be OK. However, if you at some point want to import conversions (say) connected to your manual tag, then you would want to enable UTM overriding the gclid: https://support.google.com/analytics/answer/1033981?hl=en. Do you have AdWords and Analytics accounts linked? Where and how are you tracking commerce conversions, if you are? Do you feel you are getting the insights you need from your current custom reporting? Let me know if I can help with a call about those or further optimization of your analytics capture. Best - MichaelML
-
If choosing between spending your marketing budget on Google or Facebook, which way should advertisers go and why?
In my experience, starting out testing one against the other is ideal (i.e. running campaigns on each and seeing which performs better). It's also important to look at what your immediate and long term goals are for the spend. Are you trying to sell them something now, keep them engaged for a later release of a product, or some other action? The key thing to note is that depending on what you're selling and what your keywords are, the bar can be a lot lower in terms of your bid per click if you go with Facebook Ads. Additionally: you can hyper target your audience with Facebook Ads like whoa (Google Ads are more limiting). Ex: I ran both sets of ads for a new line of ballet inspired barre-wear (targetting both ballet dancers and barre students). Both Facebook and Google Ads were linked to the sales page. For Google Ads: I used keywords like "barre-wear" (low search volume) "ballet attire" "activewear" (limited relevance) and about 20 other related terms. The spend to results ratio here was underwhelming. Keep in mind: I've only been working with Google Ads for a couple of years now. Better results are possible if you've got someone with 5+ years of experience who knows the system backwards and forwards, but for the most part, Google Ads are not DIY friendly if you want serious results. For Facebook Ads, I did 2 campaigns: 1. Ballet Dancers: I targetted women in major cities (NY, Chicago, Atlanta, Los Angeles), who were under 26 and fans of ballet companies and schools in their city, and also those who were fans of major dance supply companies. 2. Barre Students: I targetted women nationwide who were between 26 and 52, married, above average household income, fans of barre studios in their area, fans of Lululemon Athletica (high end activewear brand), and did a couple of variations on different hobbies and activities to target specifically stay at home moms or wives who were active. The results: $100 in ad spend // over 150 clicks to the product page // 20 new email newsletter signups // 3 immediate sales // 2 follow up sales within that week (so for a $100 product the ad yielded about $500 in sales that week from individuals who could be potential customers again (and 20 new people to market to for future sales).MH
-
What's the benefit of being a Google partner?
Being a Google Partner has many benefits, but they revise them all the time. Google seems to protect their intellectual property heavy, so as a partner, you can display their partnership logo to your potential clients. Also, when they roll out new products in beta, you know before the public does. As Google products go, that's a huge benefit. They provide enhanced support when you need it as well. I also do a lot of public speaking, so the one benefit public speakers enjoy is that they let you speak at their events; a very valuable benefit to us public speakers ;) I hope this answers the question. BruceBC
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.