I am building an adwords account for a client that has multiple locations that overlap in the same state. They all have different websites. I'm wondering if I should setup multiple adwords accounts so they can each be linked to an analytics account or put them in 1 account so it's easier to manager. Their GEO's overlap but they all have different websites and brands. For the most part they will be targeting the same keywords and have the same buildout structure.
It all depends on whether they are all selling the same thing to the same persona. If yes, then combine all the campaigns into one adwords account, which feeds into one analytics account. That way they can get feedback on the effectiveness of different keywords, ads, etc. more quickly (because there will be more data, from all the different websites, all in one place, for a particular keyword).
If they are each selling different things, or to different personas, then don't combine their accounts, because it will just make things confusing and not useful from an analysis perspective.
I'd rather look at it from this perspective: create a different AdWords account for a different business.
For the rest, Lee is mentioning great points.
Hey there! Not sure if you're still looking for an answer here, but nevertheless, here's what I would recommend:
In this case, I would probably build out a separate account for each under a master MCC account. You can technically accomplish it in one account, but since you have different websites & are targeting similar keywords, I would split them out separately.
Hope this helps!