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Lean startup: Startups: would you pay for a service that validates the propensity for a new idea to succeed as a business?
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Tom Williams, Clarity's top expert on all things startup answered:

No, I think outsourcing this is at worst dangerous and at best lazy. Furthermore, unless this is highly focused on a type of user, I wouldn't trust that you could build user panels that were really of my potential customers. And therein lies the rub. Without real customers, it's impact and value is low.

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