How to start start-up?

First identify the product or service
Second check the market
Next identify the customer segment
Start small, correct mistakes
Next venture big
You can call me for more detailed insights

For me, it always starts with the user. I look for a real-world problem something I or people around me are actually struggling with. Once I find that pain point, I obsess over understanding it deeply: what triggers it, what people are currently doing to solve it, and why those solutions fall short.

From there, I prototype fast, whether that’s building a lightweight app, a landing page, or even just a clickable Figma. The goal is to test demand before spending real time or money. I’ve built and launched multiple apps this way, some hit, some didn’t, but I always walked away with more clarity.

I also think a huge unlock is how you think about distribution. I don’t just ask, “How do I build this?”; I ask, “How will I get this in front of people?”. This mindset helped me build and scale apps to 1M+ DAU.

Last thing: you don’t need to have all the answers up front. Startups evolve. The trick is to stay close to your users, keep iterating, and don’t be afraid to pivot if you’re learning faster than you're growing.

Building startups are the best adventure, can't wait to see what you launch!

-> Start with a Problem You Genuinely Care About
Not just a cool idea.
Ask yourself:
“Is this a real problem? Would I still care about solving it even if I don’t get rich?”
The best startups solve problems that bug you or affect people you deeply understand.

-> Talk to People—A Lot
Don’t build anything yet.
Go talk to your potential users or customers.
Listen. Don’t pitch.
Ask what they’re struggling with, how they solve it now, and what sucks about those solutions.

-> Build a Scrappy Version (MVP)
Now make something simple that solves part of the problem.
Not perfect. Not polished. Just usable.
It could be a Notion doc, a Google form, a WhatsApp group—whatever gets real feedback.

-> Put It in Front of Real People
Don’t wait until it’s “ready.”
Launch fast, even if it’s ugly. Get real users or buyers.
Start small. Charge money early if it’s a business. That’s the real test.

-> Iterate Based on What You Learn
This is where most people quit.
You’ll hear crickets. Or “meh.” Or worse.
Good. That means you’re in the game.
Tweak it. Reframe it. Try again. Stay close to your users.

-> Keep It Simple, Focused, and Small
Don’t try to do everything.
Start with a narrow audience and one clear value:

“I help [specific person] solve [specific problem] using [specific method].”

-> Build Momentum, Not Perfection
Startups aren’t made in a day.
They’re built in tiny steps:1st user, 1st paying customer, 1st tiny win
Stack those and you're a founder. Simple as that.

-> Ask for Help
You don’t have to do it alone.
Talk to other founders. Get a mentor. Ask dumb questions.
Everyone’s winging it. Seriously.

-> Stay Lean. Stay Real. Stay in the Game.
Fancy office? Nope.
Pitch deck with animations? Nope.
Burning your savings with no customers? Hell no.

Keep it lean, keep it honest, and keep going.

Proven approach 27+ years experiences with 500+ companies:

1. Know your customers and their problems
2. Know what you have - money, people, knowledge, authority
3. Know where to seek quality help.
4. Determine how to resolve the customers' problems and assess your ability to address them effectively.
5. Develop a working business model to realise them.
6. Draft a business and financial plan
7. Connect with people and organisations to seek help, partnership, or collaboration, and close the capability gap for the startup.
8. Work on selling to partners and pioneer buyers for MVP or trial solution, investors, etc., concurrently.
9. Finally, develop a viable and scalable business model with a relatively acceptable product-market fit solution and a go-to-market (GTM) strategy before transitioning to the next growth phase, specifically the early revenue stage.

1. Idea

Find a real problem

Define your solution

Check if people want it

2. Plan

Name your business

Know your audience

Decide how to make money

3. Build

Create a simple version (MVP)

Use free or low-cost tools

Get feedback from users

4. Brand & Market

Design a logo

Create Instagram/WhatsApp

Share your story online

5. Launch

Start small (test with few people)

Fix issues, improve fast

Offer promos or early access

6. Grow

Track progress

Listen to users

Plan to scale

if you need a checklist for it you can always call me

You want to start a start-up? Then don’t start with a business plan. Start with a mindset.

A start-up isn’t born from perfection. It’s born from doing. From trying. From failing and still going. Our book is the ultimate no-bullshit guide for anyone who doesn’t want to just dream – but DO.

Here’s your real kickstart:

Find your why. If your idea doesn't make your heart race, it won’t survive long nights and crisis meetings.

Start with someone you trust – not just like. Build with people who show up, deliver, and don’t get jealous when you shine.

Know it’ll be messy. We screwed up, cried, laughed, and somehow ended up with 5 stores, an international franchise and our first million in revenue – without investors.

Screw the rules. We didn’t listen to the “never start with friends” or “stick to one thing” advice. We did it all differently – and it worked.

Stay lean, move fast. Do it scrappy. Your first website doesn’t have to win awards – it has to sell.

Impact sells. People don’t just want products – they want meaning. Make it matter.

Don’t wait for perfect. There is no perfect timing, no perfect idea. Start with what you have. Just. Start.

Hello my friend,

There is no fixed Rule or a Process to start a startup. It's all about having a clarity of:
- what you want to do?
- how you want to do?
- why you want to do?

And if you don't have this clarity, then start writing your startup idea on a paper and then start answering the above 3 question - you will get a lot of Clarity then.

If you are still struggling, then let's connect...