Proven approach 27+ years experiences with 500+ companies:

1. Know your customers and their problems
2. Know what you have - money, people, knowledge, authority
3. Know where to seek quality help.
4. Determine how to resolve the customers' problems and assess your ability to address them effectively.
5. Develop a working business model to realise them.
6. Draft a business and financial plan
7. Connect with people and organisations to seek help, partnership, or collaboration, and close the capability gap for the startup.
8. Work on selling to partners and pioneer buyers for MVP or trial solution, investors, etc., concurrently.
9. Finally, develop a viable and scalable business model with a relatively acceptable product-market fit solution and a go-to-market (GTM) strategy before transitioning to the next growth phase, specifically the early revenue stage.