Every Freelancer knows the risk of unstable client business. There seems to be some industry professionals that clients flock to rather than others. What are they doing right? What are ways and websites where a start-up design company can find and convert new leads?
From my experience, many start-up companies find new clients and win contracts via various freelancing platforms; these are not just for individual contractors. I've worked with companies helping them get started on freelancing websites and win clients. It takes time and effort to start, but once you have established reputation you get invited for jobs and re-hired. When using freelancing platforms your payment is secured which is important for start-up - not all sites offer this though, always read the small print carefully.
You should also network locally. Find an event that is geared towards start-ups and surely someone there needs design work done.
If you have any further questions, just give a call.
There are many ways to make this happen and reasons. Some are organic, like being connected, influential, or in the right environment. For the rest, it is a hard road. Many go to services and gates to get new clients, others research, local networking, and partnerships. I like to build systems. When you understand your prospects you can position yourself to be the choice and find places where there is less competition.
The difference between McDonalds and the local burger joint that is going bankrupt is one thing: effective marketing.
Don't skimp on your marketing and you will become one of the businesses that "clients flock to"
I am one of those industry professionals that clients flock to. I am freelance graphic designer and spend on average an hour a day replying to potential clients who would like to work with me. I am on a great freelancing platform, where my skills, testimonial and portfolio are presented very well. It takes time to get highly rated - but very worth the effort in the beginning.
Building and monetizing a loyal client base takes a lot of diligence and skill.
Besides the referral agencies and other third party reliant methods, three things you must do are
1. You have to skillfully build a trusted brand
2. Build and grow a niche audience for your brand on- and off-line
3. Effectively engage your niche audience
4. Monetize Steps 1-3
Lets converse and I can work you through these steps in detail if interested.
Join Business Networking International BNI. http://bni.com/
As a freelancer, you're most likely to work with people who have met you or to whom you get introduced. BNI is all about getting referrals and from people who meet you every week. I've been a member for a year and it's transformed my business.
If you want coaching in how to write your 60 second pitch or create a new business tracking method that works, get in touch.
