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Direct Sales: How do direct sales companies identify and target potential customers for their products or services?
HP
HP
Herbert Prokscha, Founder of American food companies. answered:

They first create a very defined customer avatar. Once that is in place they can:
1) Buy leads
2) Email marketing
3) SMS marketing
4) Paid ads

The customer avatar is the most important element, constantly review it by testing and improve on it as you (hopefully) create a database of actual customers.

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