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Marketing: Would you ever consider giving up equity to bring on a Chief Marketing Officer?
MV
MV
Michael Von Irvin MBA BSN RN, Business & Marketing Success Consultant & Coach answered:

Only if you are giving equity to me. Just joking. You should definitely put your money where you mouth is. If you really want to grow then give equity. You can make this a tiered program which is fully vested after 4 years. 25% vested per year with the first 25% starting on the day one. 50% vested on the one year anniversary. The CMO has a vested interest from day one.
Michael T. Irvin
NoHogWashMarketing.com
"Get To The Top Without The Slop"
michaelirvin.net

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