Would you ever consider giving up equity to bring on a Chief Marketing Officer?

I feel your pain — I've been there several times in a couple of my companies. Each situation ended up being unique, and had to be handled differently. I think there are a few things to consider before you make your decision: -- 1. What is in your cofounder's way? Is you cofounder being held up by a lack of clarity? Lack of motivation? Lack of autonomy? One of my past cofounders was very good at getting the job done, but didn't naturally have the skill to lay out tasks in a manageable way. To get around this, I worked with the whole team (4 people) to write up process documentation that removed the need to "figure out what to do next" that was tripping up this cofounder. -- 2. What job was your cofounder brought on to complete? And is it being completed? One of my companies brought on a cofounder simply to give us a marketing platform — he had a huge online audience — but he did nothing else. At first, this caused tension; once we had specifically laid out who was on the team and for what purpose, it was easier to identify where responsibilities lay. -- 3. Is your cofounder capable of doing the job? One of the more painful ordeals I've gone through in business is bringing on a good friend, then realizing that — despite his talent and intelligence — he just wasn't able to perform the job I'd hired him for. His skills were better suited for a different job: he needs hands-on management; he works better with repetitive tasks that don't require big-picture thinking; he lacks assertiveness and confidence, which were critical for the management-level role he'd been hired to do. After I tried to clear everything in his way, it became clear the company couldn't survive if he remained on the team. I had to lay him off. -- 4. Do you just simply not like the way this cofounder works? In one of my startups, there was a cofounder who I didn't know all that well, but he had amazing industry contacts and domain knowledge. However, once we started working together it became clear that we had VERY different working styles. He drove me completely nuts with (what seemed to me to be) a very ADHD-style of planning, with projects starting and being dropped and then coming out of nowhere with a call at 21:00 to discuss something critical that would be forgotten tomorrow. I'm sure I drove him nuts, too. So eventually we ended up selling that company — it was that or shutter it — because we knew there wasn't a chance we'd be successful if we continued as we were. -- Working with other people is tricky in general. Our instinct is to assume that we're the best workers on the planet and everyone else is incompetent, an idiot, a slacker, or all of the above. Usually it's a combination of an organizational-level lack of clarity, poor communication, no processes, and (sometimes) plain ol' we-don't-see-eye-to-eye-on-things-ness. Hopefully that helps. Feel free to get in touch if you'd like to hear specifics on my situations, or if you'd like any help devising a strategy for resolving your cofounder trouble. Good luck!

Greater risk = greater equity. How likely is this to fail or just break even? If you aren't receiving salary yet are among 4-6 non-founders with equivalent sweat investment, all of whom are lower on the totem pole than the two founders, figure out: 1) Taking into account all likely outcomes, what is the most likely outcome in terms of exit? (ex: $10MM.) Keep in mind that 90%+ of all tech startups fail (Allmand Law study), and of those that succeed 88% of M&A deals are under $100MM. Startups that exit at $1B+ are so rare they are called "unicorns"... so don't count on that, no matter how exciting it feels right now. 2) Figure out what 1% equity would give you in terms of payout for the most likely exit. For example, a $10MM exit would give you $100k for every 1% you own. 3) Decide what the chance is that the startup will fail / go bankrupt / get stuck at a $1MM business with no exit in sight. (According to Allman Law's study, 10% stay in business - and far fewer than that actually exit). 4) Multiply the % chance of success by the likely outcome if successful. Now each 1% of equity is worth $10k. You could get lucky and have it be worth millions, or it could be worth nothing. (With the hypothetical numbers I'm giving here, including the odds, you are working for $10k per 1% equity received if the most likely exit is $10MM and the % chance of failure is 90%.) 5) Come up with a vesting path. Commit to one year, get X equity at the end. If you were salaried, the path would be more like 4 years, but since it's free you deserve instant equity as long as you follow through for a reasonable period of time. 6) Assuming you get agreement in writing from the founders, what amount of $ would you take in exchange for 12 months of free work? Now multiply that by 2 to factor in the fact that the payout would be far down the road, and that there is risk. 7) What percentage share of equity would you need in order to equal that payout on exit? 8) Multiply that number by 2-3x to account for likely dilution over time. 9) If the founders aren't willing to give you that much equity in writing, then it's time to move on! If they are, then decide whether you're willing to take the risk in exchange for potentially big rewards (and of course, potentially empty pockets). It's a fascinating topic with a lot of speculation involved, so if you want to discuss in depth, set up a call with me on Clarity. Hope that helps!

Hi there! In few words, the launch date does not matter a lot as long as you are following with a continuous marketing plan all the year. It is better to tune your lunch date according to your marketing campaign than connecting it to the seasonal event. The timing of your launch only matters if your website is already ranked or has a good authority associated to it. Launching a website is not like opening a local shop. The launch date is defined by the effectiveness of your marketing campaign. In other words, your question must be rephrased as: "When is the best time to launch my first marketing campaign for my newly created website?". In that case, you will need to describe in details what kind of website you have and how are you planning to market it. I would be able to give you a more accurate answer if you explain to me what kind of website are you planning to launch or what products mainly are you selling. Hope that helps!

I think it is a good start. From my experience, people don't really know what they want -- they only think they do. An example of this is when Steve Jobs announced the iPad. There was collective confusion (more so than any other time Apple has done something). Now, we couldn't imagine our world without it. That said, the participants of your survey will likely answer within their comfort zone or what they are familiar with. This is what they *think* they want. If you base your entire business model on what people think they want, you will end up duplicating what they are already accustom to (your competition). Getting a sense of your market is a good thing, but you most have the "secret sauce" that will woo your potential customers away from their routine. I don't know what type of restaurant you are aiming for, be it fast food, causal sit down, unique and interesting, or 5-star quality. Based on that, price becomes very subjective. There is a very unique, one-off restaurant I enjoy visiting when I am traveling in Southern California. It is priced higher than any other restaurant in the area, but I am not paying for the food or even the service. I am paying for the way it makes me feel and the environment they maintain. The participants of your survey will likely not be considering intangibles like this when they answer. Keep this in mind, but don't build your entire business around it. Questions to validate your business model may include: - How important is the selection of adult beverages? - How important is the selection of healthy choices? - How important is a family-friendly environment? - How important is the quality of food (we don't always go where the food is best) - How important is the speed of service? Based on your question, I am guessing you are going for a family-friendly, speedy, inexpensive alternative to McDonalds, Burger King, or Carl Jr's. These companies have deep pockets to fend off upstarts. Your value proposition will need to be rock solid to defend against the giants of the industry.

A great team looks like this - 2 full stack engineers. They can manage servers, security, build features and code front end JS/interactions. - 1 visual designer focused on product, information architecture, UX and flows. - 1 front end developer who can take designs and built out killer interactions and can wireup any back end code to the UI The CEO can manage product + customer development and everyone on the team does support. That's 5 people and can accomplish a lot!