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Equity Trading: Acquiring a domain asset, current owner wants equity in new company. Seeking structure ideas on how put in options, caps that is fair to both parties
MV
MV
Michael Von Irvin MBA BSN RN, Business & Marketing Success Consultant & Coach answered:

I agree with Tom. Wow! Can you imagine giving away equity for a domain name. I would seriously consider using .co or .org

Craigslist has been very successful using .org
Clarity uses .fm
I say...don't give in on this. If you have to use another name for the website then do so. Believe me if what you have to offer is not more important than the domain name then you will not be successful with the very best domain name.

Make a reasonable offer for the url and if there is no deal then there is no deal.

Michael T. Irvin
NoHogWashMarketing.com
"Get To The Top Without The Slop"
michaelirvin.net

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