We are acquiring a URL asset from a now defunct company. THe owners want equity shares in our company to get the deal done along with some cash. Seeking suggestions on structures that work well that covers our basis to buy back the shares eventually but give them upside potential if new company is successful
I agree with Tom. Wow! Can you imagine giving away equity for a domain name. I would seriously consider using .co or .org
Craigslist has been very successful using .org
Clarity uses .fm
I say...don't give in on this. If you have to use another name for the website then do so. Believe me if what you have to offer is not more important than the domain name then you will not be successful with the very best domain name.
Make a reasonable offer for the url and if there is no deal then there is no deal.
Michael T. Irvin
NoHogWashMarketing.com
"Get To The Top Without The Slop"
michaelirvin.net
