You ultimately need to pick a focus area and define who has problems to solve in that focus are. Then you need to seek out those people and talk to them. Validate that they have a problem worth solving and that your customer generative AI solution can actually help solve it. If you are using AI now, it can help you think through the focus areas, possible problems and potential customers. But, it is not good at validating the problem with those potential customers. You need to meet with them. AI tools are also not going to help you build relationships with those potential customers so they trust you enough to help them.

I hope that helps.