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Clarity

Brett Holland

Wellington, New Zealand

Chief Innovation Officer at Creative HQ - helped start and ran Lightning Lab Accelerator (largest in Australasia). Founder of Akoya (Acquired 11') and BoxDirect (Acquired 01'). Love working with founders - coached and mentored 100's of founders across over 40 programs.

$3.33/min

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Marketing Strategy Tech startups and entrepreneurship New Product Development Early-stage Startups New Product Validation Artificial Intelligence New Product Ideation

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Business Model Development

Once you find product-market-fit, then you need to determine the best model to gain value from your solution. This requires creativity and iteration. I can help you look at various models and helping determine which to trial and how to do that.

Product-Market Fit

Finding product market fit can be very tricky. I have helped hundreds of founders effectively explore this through early prototypes, synthesis of data, and iteratively testing concepts through pilots.

Capital Raising

I can help with a capital strategy, pitch development, financial model development, IM development and pitch practice, all in preparation for a capital raising campaign. I will start with an investability assessment that I have given many startup teams in accelerator programs.

Problem Discovery

I can help you really clearly determine the problem you are solving and for whom. This is foundational to any business and critical to articulate when seeking funding.

Using AI Tools for Your Startup Development

The AI tools that are available to help you with problem discovery, ideation, validation, market sizing and other activities are amazing. We are using them in the all programs I help run and I can help you get the most out of them.

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Answers

Brett Holland answered

How to validate feasibility of an idea for custom generative AI solution

You ultimately need to pick a focus area and define who has problems to solve in that focus are. Then you need to seek out those people and talk to them. Validate that they have a problem worth solving and that your customer generative AI solution can actually help solve it. If you are using AI now, it can help you think through the focus areas, possible problems and potential customers. But, it is not good at validating the problem with those potential customers. You need to meet with them. AI tools are also not going to help you build relationships with those potential customers so they trust you enough to help them.

I hope that helps.

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Brett Holland answered

what are the disadvantages of paid mentorship?

Mentorship is a very trust-based relationship. It is one of guidance and governance. It's not like coaching, which is prescriptive and deliberate. So, you need to be careful about who you choose to mentor you. I would get to know them well before you call them a mentor. I would also make sure that you trust them and they trust you. As you can imagine, it can get quite expensive paying several mentors for their time to try to build these relationships. If you can, build the relationship first, before paying any money. You can eventually get to a paid relationship (fees or equity) if it is beneficial to you. Keep in mind that good mentors can also become good board members, and you will compensate those roles.

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Professional Mentoring

Brett Holland answered

Ways to reach out to potential customers to validate business idea

There are some great answers in this thread. Ultimately, it takes some creativity and hustle.

First of all, you are correct that you need to talk to people who may experience the problem (as is reinforced by some of the other answers). But finding them and getting time with them is where the creativity comes in. It really depends on who those people are and what mechanisms they turn to for information. Facebook is effective of many people, but so are industry groups and chamber's of commerce. It was suggested that you join networking groups, but I would be more focused than that. Do your research and possibly use an LLM (ChatGPT, Claude, others) to suggest where your target audience goes for info. Then go to those places and find your people.

Be well prepared to talk with them when you find them. Have a good hypothesis of the problem they may have and how they may solve it now. Figure out all the assumptions you are making about them and how they experience the problem, then go validate those assumptions.

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Member since January 2024