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Aerospace: I am starting a new aerospace engin. consulting firm, How to attract customers? Which strategy considering my strongest/weakest points (see Details)?
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Sofiia Sovchenko, fgh answered:

Starting a new aerospace engineering consulting firm in Germany sounds like an exciting venture! Leveraging your strengths and addressing your weaknesses strategically can help you attract customers effectively.

Given your strong background and connections in the aerospace industry, particularly with major players like Boeing and Airbus, you already have a solid foundation to build upon. Here are some tailored strategies considering your strengths and weaknesses:

Utilize Your Network: Leverage your existing connections with aerospace engineers to spread the word about your new firm. Personal recommendations and referrals can be powerful in attracting clients, especially in a specialized industry like aerospace.
Focus on Niche Expertise: Highlight your expertise in areas such as design, stress analysis, and project assignments. Positioning yourself as a specialist in these domains can attract clients seeking specific solutions and expertise.
Build Relationships: While you may have fewer connections with aerospace clients initially, focus on building relationships with potential clients through networking events, industry conferences, and online communities. Engage with them, understand their needs, and demonstrate how your services can add value to their projects.
Invest in Sales and Marketing: Recognizing your weaker points in sales and contracting, consider investing in sales training or hiring professionals with expertise in business development and client management. Developing effective sales and marketing strategies tailored to the aerospace industry can help you attract and retain clients.
Optimize Your Online Presence: Since your website is still under construction, ensure that it effectively communicates your services, expertise, and value proposition to potential clients. An informative and visually appealing website can serve as a powerful marketing tool and attract clients searching for aerospace engineering consulting services online.
In addition to these strategies, consider exploring staff augmentation as a service offering to provide flexible staffing solutions to aerospace companies. This article on staff augmentation (https://www.cleveroad.com/blog/staff-augmentation/) provides valuable insights that could complement your service offerings and attract clients seeking temporary or permanent staffing solutions.

Wishing you success in launching your aerospace engineering consulting firm!

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