How do I attract traffic from desktop users?

Here are some quick and easy tips: 1) To make it easier for bots to crawl your site, link to important pages within your site with simple HTML URLs (not through javascript). 2) Add Alt tags to all your images 3) To choose keywords, search google with each keyword to see how many results come up for each. Then use google trends (google.com/trends/) to see how popular each of those keywords is. If two keywords have similar popularity, but one has much less competition (i.e. less results in google), then that keyword is preferable. After all that, explicitly ask google to crawl your site by using 'google webmaster tools' (google.com/addurl) Here's a nice guide for further info: https://moz.com/beginners-guide-to-seo and you can use this site to do quick audits of your site as you continue to work on it: https://website.grader.com/ As you move forward, if any issues come up feel free to send me a message, best, Lee

This question needs a bit more detail to be answered specifically, but long story short you will need to pay for it. Based on your audience, goals and objectives, you can fine tune the targeting to ensure you are paying for qualified traffic. You can also start cranking out and distributing content, but paying for the traffic is going to cover the 'quickly' part better than any other option.

Totally agree with Andy's answer. But I just went to your site and I think you should really optimize your sign-up flow before spending any money or effort to acquire customers. Your current multi-step process and required information is far too cumbersome to efficiently acquire sign-ups. I would rework your sign-up process significantly before doing as Andy recommends. Andy's advice is reasonable because you really want to test your channels and validate your core offering on a relatively small scale before looking to handle a lot of customers. LinkedIn is actually very effective for you as an advertising channel and though more expensive than other CPC's, it's far more targeted for your initial customer base. Happy to talk you through what I mean about your sign-up flow in a quick call.

Hey! That's a great question and of course there are many answers but I'll give you my two cents based on my expertise and hope it will help you on your way... If you want to drive traffic the fastest way possible, you can use various paid methods like Facebook Ads or Google Adwords. They are both very good tools and the cost per clic is quite low compared to other traditional methods of getting "eyes". I prefer these methods when starting out because SEO can take a long time and effort, while paid advertising can get you in front of the right people. You can choose specific demographics by age, interests, behaviors, etc and show your work to people who may actually be interested. It is important to have a purpose for all that traffic: think about how you are going to convert them to customers (ideally that is what you want). Then create a way for them to convert on your site. ONLY then, pay for traffic. As far as SEO goes, it is good to do it anyway because you'll reap the benefits later. Make sure you create quality content that people actually want to consume (read, watch, listen to, etc). I hope this helps, let me know if you need additional assistance.

It all depends on your marketing communications strategy and the actual tactics that you execute. Some businesses find either social platform to perform better than the other one, sometimes both, sometimes neither. For example, based on my own experience, food blogs do great on Pinterest when the visuals are professionally produced (See my friend Allyson's website https://www.pinterest.com/allysonreed/, she makes everything on her own, including coking the recipes, taking the pictures, etc.) That, in combination with a great promotion plan (influencer outreach, large loyal follower base, among others.) Some businesses do great with Facebook when they use the right balance of paid media and organic content posting. Facebook offers great targeting options for paid media. Unfortunately, you do have to pay for paid media on Facebook, they have forced businesses to do so as a way to reach to followers, organic reach is harder on these days since the algorithm hides a lot of your content in the newsfeed. Get your analytics set up and define what your best channels are, reinforce the low performers as well as the top ones. Use aligned strategies across channels but prepare unique executions on each, do not just copy/paste from one channel to the following one. In your business category, see what others are doing, for example: https://www.facebook.com/Craftytude