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MenuWhat is the current take on SEO so as to get website traction?
Including title, description, and keywords.
What other onpage activity should one consider for making the site SEO friendly?
How do I find which keywords of my website has some ranking in search engine?
Answers
Here are some quick and easy tips:
1) To make it easier for bots to crawl your site, link to important pages within your site with simple HTML URLs (not through javascript).
2) Add Alt tags to all your images
3) To choose keywords, search google with each keyword to see how many results come up for each. Then use google trends (google.com/trends/) to see how popular each of those keywords is. If two keywords have similar popularity, but one has much less competition (i.e. less results in google), then that keyword is preferable.
After all that, explicitly ask google to crawl your site by using 'google webmaster tools' (google.com/addurl)
Here's a nice guide for further info: https://moz.com/beginners-guide-to-seo and you can use this site to do quick audits of your site as you continue to work on it: https://website.grader.com/
As you move forward, if any issues come up feel free to send me a message,
best,
Lee
Definitely add your site to Google Webmaster Tools because it will show the exact terms your site is ranking for and the click through rate (the % of people who see you in search results and click through to your site).
You need to do keyword research and target every page and post to a specific keyword. When you write blog posts, use tags liberally and include keywords that people would use to search for that cannot be use in writing (like 'how grow tree' instead of 'how to grow a tree'). Link keywords in your site text to other pages on your site (especially on the home page). And blog consistently for at least 6-12 months, after which you can reduce your blogging schedule without negatively affecting your organic traffic (but don't stop blogging!).
What is the current take on SEO so as to get website traction?
There are a number of elements to consider when approaching SEO for your website. These elements can be split into Technical SEO, Content Strategy (On-page & Off-page) and Link Strategy
For page title structure (which is still one of the most important elements):
- Try to include your primary target keywords
- Try to write a flowing call to action based page title if possible
- Remember that there are specific charcater limits (that are actually measured in pixel width) for page titles. A great tool to help with this is http://www.seomofo.com/snippet-optimizer.html
Meta Descriptions
- Again these have character limits so make sure you test them via the tool above
- Try to include your unique USPs that are numbers based and show the value proposition
- If you are running any Google adwords campaigns, review which descriptions are performing the best and integrate these wordings into your main meta descriptions
In terms of Keyword inclusion:
- Research numerous keyword variations that are related to your main target keywords. Use the Google Keyword planner to gain an idea of your main target keywords you want to use. Then check out http://keywordtool.io/ which scrapes Google a to z of related search terms. It also provides question based search terms that you can base blog content on. There are a number of similar tools like this but I prefer this as it supports multiple languages. For English http://answerthepublic.com/ is also pretty cool for Q&A based keyword research.
- Make sure you integrate your keywords into your text that reads naturally with high quality copywriting standards
What other onpage activity should one consider for making the site SEO friendly?
- Analyse your page speed via https://developers.google.com/speed/pagespeed/insights/ and https://gtmetrix.com/
- Check for mobile friendliness https://www.google.com/webmasters/tools/mobile-friendly/ as Google has a separate rankings set and algortihm for mobile search results based on how your site is optimized for mobile user experience.
- Make sure you don't have any URLs that show the same content within your website so they are duplicated
- Getting a good in depth and thorough internal linking structure has become much more important int he last few years
- Write high quality blog content on your website and promote this content via specific social media platforms, related forums and also related theme blogs via genuine and useful comments. You should also internally link to other relevant page in your site that a blog post reader may be interested in. Also don't be afraid to externally link out to other authoritative sites when relevant.
- Create and upload an .xml sitemap to your site.
How do I find which keywords of my website has some ranking in search engine?
- Setting up Google Search Console on your website (which requires verification via a html file upload to your server root or by placing a meta tag on you home page code in the HEAD) will allow you to use the Search Analytics function which allows you to see what keywords are being referred to your website, how many clicks and impressions they are getting and what the average position of the terms are at. This can also be viewed at a page level which is often more important.
- There are a number of ranking checker tools out there. Recommended free tools are http://www.link-assistant.com/rank-tracker/ and https://chrome.google.com/webstore/detail/seo-serp-workbench/ehbgolklgacemnfnmkkpgekngaaggjjl. If you are willing to pay in the region of 50 to 100 dollars per month for ranking tracking software then I would recommend https://www.advancedwebranking.com/online/pricing.html.
Hope this helps and good luck optimising your site.
Lloyd
To be frank there are a lot of ways in which you can make your SEO friendly for example you can use blogs and forums, or you can use video sites and even do a few press releases. As far as the keywords are concerned you should have a mix of short and long-tail keywords on your site.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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If you got 5000 sites to link to your site using the same keyword you'll likely be flagged for spam and attempting to manipulate the search results. That is an old-school attempt at SEOing a site that Google and the other search engines have already developed algorithmic answers to. There are three aspects to building up your search rankings. 1) On-Site Optimization: Your site has to be coded in a way that is search and mobile friendly. You need to optimize your content for searcher's topical interest's (keywords), and give your visitors a great on-site experience by focusing on usability issues. 2) Content: You need to create and publish awesome content that fills the needs of the audience you're trying to reach. Write blog posts and create other forms of content that answer questions, provide tips, and map out solutions that truly illustrate that you are an authority on the topic. 3) Social Engagement / Links: Links are an important part of the algorithm, but getting a bunch of sites to link to you using keywords is the wrong approach. You need to be engaging on social media and (to a far lesser extent) socializing your content above. But the more you engage, the more others will socialize your content for you, which is where authority is really built.SD
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immediaC has built and deployed more that 3000 website and mobile apps since 1998. Here are a couple of ideas for you to establish your credibility and built trust fast: 1 . Go do some pro bono for your favorite charity or non-profit. (We work with the local theatre, a few non-profit sports clubs and a food bank.) 2. Your own website's speaks volumes about your ability. Make sure it totally rocks. 3. While your teams previous work might not be part of your company's official portfolio, you can talk about their specific industry experience and success. 4. Work your networks. People buy from people they trust. Virtually every company out there is concerned about their online strategy, and how to be effective online. It is overwhelming for many businesses. They want a trusted expert. The people you already know, and the people who already know your team, are the easiest to establish trust with. Start with them. Happy to do a call with you if you like.JL
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How important is it for SEO to have an up to date sitemap for an online marketplace?
Hi there - There are two parts to the answer. First, it's very important to have a site map that is both current and does not have any URLs in it that return a status code other than a 200. Even 301 redirected URLs should not be in there. Also, the site map should not have more than 50,000 URLs. If it has more, then create multiple site maps and list them in an index site map. Second, site maps are a great way to get content *discovered*, but they won't necessarily rank well. You need the URLs to also be easily discoverable on your site through internal linking. I hope this helps. Feel free to book a call with me if you'd like to discuss more. JohnJD
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Which domain will have higher SEO chances?
Neither domain name option is a very good idea. I'll explain why in a second, but first I'll answer your actual question. Although there might arguably be some slight advantage in having an exact-match domain of the form Name.TLD as opposed to a domain with additional keywords alongside the name, that advantage is probably negligible. Google algorithm updates, as I understand them, withhold that exact-match-domain advantage until a website has many other reinforcing signals of authority. (Their goal has been to downgrade spammy, low-quality websites.) Whichever domain version you might choose, Google will find the brand name CUJO mentioned all over your actual website and in the referring links. Those signals will be plenty for search engines to pick up on and hence plenty for SEO, and I'd expect them to overshadow the tiny difference between the 2 domains. Your choice shouldn't be based on SEO. Stop trying to please search engines, and start paying attention to your actual human audience. Really, your decision ought to be made based on the memorability and first impression of the domains. Is the extra keyword in .COM better than a name without that extra keyword in .IO? For humans, that is. Either way, you'll run into competition from CUJO.com. And that's a potential problem. Another problem would be pronunciation ambiguity. Spanish and English speakers will see the name very differently, based on that "J". Spelling isn't altogether clear either – Koojo, Kujo, Coojo, Cujo? The main problem I see, however, is that Cujo is a murderous dog in a Stephen King novel. Since most searches for Cujo will aim at that meaning, your site will be perceived by Google as usually irrelevant in comparison with searchers' intentions. And that doesn't help SEO.JP
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