How do I attract traffic from desktop users?

Totally agree with Andy's answer. But I just went to your site and I think you should really optimize your sign-up flow before spending any money or effort to acquire customers. Your current multi-step process and required information is far too cumbersome to efficiently acquire sign-ups. I would rework your sign-up process significantly before doing as Andy recommends. Andy's advice is reasonable because you really want to test your channels and validate your core offering on a relatively small scale before looking to handle a lot of customers. LinkedIn is actually very effective for you as an advertising channel and though more expensive than other CPC's, it's far more targeted for your initial customer base. Happy to talk you through what I mean about your sign-up flow in a quick call.

This question needs a bit more detail to be answered specifically, but long story short you will need to pay for it. Based on your audience, goals and objectives, you can fine tune the targeting to ensure you are paying for qualified traffic. You can also start cranking out and distributing content, but paying for the traffic is going to cover the 'quickly' part better than any other option.

The first thing you should do (if not done already) is analyze your current traffic. You have to make sure a good percentage of your visitors are actually sticking around to either watch the video or at least enough to look at your other content. If this is not the case, then improving targeting for your ads might be your best bet. It is not just the quantity of the visitors but the quality that makes them worth it. 100,000 visitors that just bounce off immediately after arriving are worth less than 5,000 visitors that actually stay for the intended purpose. A visitor that is on your site for a minute is much more likely to see an affiliate link and/or ad than one that just exits after a few seconds. The next point would be looking at your site performance and formatting. If the site is slow to load, then people are more likely to exit as fast as they came in. Also, if they are there to watch a video clip and all the page is filled with ads everywhere, it does no good to the user experience. Finally, make sure the ads shown on the pages are either relevant to the content in question or relevant to the customer. Good Luck and let me know if you have any questions!

Here are some quick and easy tips: 1) To make it easier for bots to crawl your site, link to important pages within your site with simple HTML URLs (not through javascript). 2) Add Alt tags to all your images 3) To choose keywords, search google with each keyword to see how many results come up for each. Then use google trends (google.com/trends/) to see how popular each of those keywords is. If two keywords have similar popularity, but one has much less competition (i.e. less results in google), then that keyword is preferable. After all that, explicitly ask google to crawl your site by using 'google webmaster tools' (google.com/addurl) Here's a nice guide for further info: https://moz.com/beginners-guide-to-seo and you can use this site to do quick audits of your site as you continue to work on it: https://website.grader.com/ As you move forward, if any issues come up feel free to send me a message, best, Lee

Hey! That's a great question and of course there are many answers but I'll give you my two cents based on my expertise and hope it will help you on your way... If you want to drive traffic the fastest way possible, you can use various paid methods like Facebook Ads or Google Adwords. They are both very good tools and the cost per clic is quite low compared to other traditional methods of getting "eyes". I prefer these methods when starting out because SEO can take a long time and effort, while paid advertising can get you in front of the right people. You can choose specific demographics by age, interests, behaviors, etc and show your work to people who may actually be interested. It is important to have a purpose for all that traffic: think about how you are going to convert them to customers (ideally that is what you want). Then create a way for them to convert on your site. ONLY then, pay for traffic. As far as SEO goes, it is good to do it anyway because you'll reap the benefits later. Make sure you create quality content that people actually want to consume (read, watch, listen to, etc). I hope this helps, let me know if you need additional assistance.