How do I also sell to b2b customers on the same website?

Tip: Have you tried creating Facebook ads with "WooCommerce" (and variants) as Interests? Campaigns with specific interests and a few demographic filters are quite effective. Especially now that Facebook aggregates data from other online and offline sources. Good luck! Let me know if you have any more questions!

Simple answers for simple problems - Three quick options that can be used solo or together. For Amazon, you have to get in the Buy Box on the product detail page. Also, having a high amount of positive feedback and the lowest price helps - as well as shipping out for Prime customers. 1. Get a repricing script, there are lots of vendors out there. Set your ceiling and floor pricing and then reprice to be under your competitors' price. 2. Setup an inventory management solution online - that will integrate with other multiple marketplaces. Think fulfillment by Amazon (FBA), eBay, Rakuten, etc for your solution when choose something like Lettuce or UnLeashed. 3. Setup an E-Commerce store through a Shopify or BigCommerce If you are selling a ton - you could have FBA manage fulfillment. I have helped a number of power sellers online so if you need more help, I will have recommendations --

Quora to show subject matter expertise and 'nurture' your relationship with cold leads to generate more educated and eager signups. We did an episode on Quora marketing: (https://anchor.fm/marketing-automation/episodes/A-Quick-Intro-To-Quora-Marketing---General-Strategy-e1vlpr/a-a4noru) https://youtu.be/X9Akg7Z-KPI?rel=0 In fact, Quora is getting pretty busy due to the fact people like me have gotten very good at marketing on Quora. The ‘white hat’ version of this is below. I consult with founders and marketers to help them execute on this very strategy to help grow their personal brands which inevitably grows their business. The name of the game for marketing on Quora is showing THOUGHT LEADERSHIP (https://right2revenue.com/managed-thought-leader-creation-program/). This will result in: 1. More credibility to whatever you promote anywhere. 2. Recognition of your brand (it shows up next to your name if you edit your tagline correctly). 3. Targeted and educated traffic to your landing pages. Here are the steps in this thought leadership strategy: **Step 1 = Choose a topic** * Strategy: I start with the focus keyword for your product/service. For an example, I am about to focus my attention on the keyword “thought leadership” because I want to find those most-interested in building their personal brand recognition and credibility in a field (i.e. a Quora topic). For a founder of a SaaS tool, this would probably be the pain point your tool solves - the search term that you want to get traffic from. **Step 2 = Create a sheet with question links, total answers, views of the top answer, average views per answer (if you have time), and followers.** * Strategy: You need a formatted database of the potential for your content on quora so you can prioritize your time. * How data-miner, but I employ a team of data specialists trained in grabbing the right content from the right places on Quora (https://right2revenue.com/product-category/data-enrichment/), and then going about enriching that data to grab linkedin profiles and email addresses. **Step 3 = Answer them in a google doc** * Strategy: This is so you can make copies of the content and turn it into multiple types - i.e. a linkedin article, an article for your blog, a number of tweets… Also, if you have collaborators (editors), you can simply give them access to this doc. * How: Simply create the doc and share it. One doc per question. **Step 4 = Edit and publish related answers as an article on your blog** * Strategy: You want to have it on your blog and indexed first so you have attribution and the chance to outrank the quora question with the same headline, or at least be close to it. * How: Add the version of your answer to your blog. **Step 5 = Submit that article URL to google to be indexed using your webmaster tools (search console)** * Strategy: As mentioned, you want google to crawl/index your answer on your site before they index the same text on quora. * How: Head to your webmaster tools (https://www.google.com/webmasters/tools/) **Step 6 = Bring your friends and colleagues into a Quora ‘Pod’** * Strategy: You need initial engagement to ensure exposure of your answers. The first 24 hours are key, so find a group of people who also publish on Quora and create your own pod. * How: Reach out to colleagues, ask if they answer questions on Quora. If so, start a WhatsApp or Telegram group and invite them. Post links and share there. **Step 7 = Publish the answers to Quora** * Strategy: Now that the answer is on your blog, go ahead and format it for Quora. A video is ideal, but at least add some images. * How: Head to http://Quora.com (http://quora.com/) **Step 8 = Share the links to the answers with your friends and colleagues.** * Strategy: This is where you post to your pod or email/message friends to engage immediately after posting. * How: Any way you prefer. Or... hire me to do it all for you :) ~~<>~~

Someone else creates the design and physical products, correct? In that case, your main challenges are (A) identifying customers (B) convincing them to give you a chance (C) keeping them happy with good customer service When it comes to (A), you should probably be knocking on a lot of doors. You'll experience plenty of rejection, but some people will say Yes. Do a good job, and they may remain ongoing customers or refer you to others. This doesn't require any formal study of marketing. It just takes practice and long hours. There's another way to handle (A). And you should probably be doing both in tandem. This involves studying the behavior of people you want as customers. Many people are searching online every day to find companies who provide exactly those products and services you offer. You can ensure they see you by running a pay-per-click advertising campaign in Google and other search engines. SEM professionals can help manage your expenses and ad placements. You'll also want to evaluate the written content on your website and think about SEO. The better your websites perform online "organically", the higher they rank for all the relevant online searches, the less you'll need to pay to advertise. I can't help you with customer service (C). But maybe I can help you think about (A) – finding customers online. And I can certainly help with (B) convincing the people you approach (or who find you on their own) that they ought to hire you. Practicing your sales pitch is important, since you'll be delivering it to a lot of different people. But much of your sales pitch is embedded within your website and brand name. So you ought to pay very close attention to the visual and verbal quality of all your promotional material, ranging from on-site text to graphic design, verbiage in brochures and ads, and (perhaps most crucially) the domain name you've chosen to be known by. That name / domain is everyone's first impression of you. Even before they click, they've judged you. When they arrive on the website, they see the visual layout and the written content. So even before they've tried your actual services, they've judged you again. Clearly, it's worthwhile to perfect these early stages in your sales funnel so that prospects make it all the way to the finish line – i.e. asking questions and hiring you. If you'd like help with naming, domain procurement, branded copy writing, or SEM strategy, perhaps I can assist.

I agree with Joseph: an objective assessment from a professional will provide the balanced insight you're looking for. You can accomplish that very inexpensively with a Clarity call ... or a couple of calls to different experts. Here are some of the things we'd want to know (and which you can ask yourselves): - What does your current name say about your products, your services, your brand? If you think of it as the title of a story, what story does it promise? - What are the advantages of keeping the name? - How is the name holding you back? - Does the name have built-in limitations? For example, is it hard to pronounce? Does it suggest a service offering you no longer wish to be associated with? Have you been faced with a trademark challenge? I do not advise polling your customers or suppliers. They are apt to prefer the familiar over the new, and if you are contemplating a significant rebrand -- branching into new areas, dropping some key offerings -- you risk tipping your hand.