There are a few ways that you can sell to b2b customers on the same website.

One way is to create separate sales pages for b2b customers and make sure that your sales copy is tailored specifically for them. You can also use lead capture forms or email opt-in forms to collect contact information from potential b2b customers. Once you have their contact information, you can send them a separate sales pitch or offer directly through your email or sales page.

For more information, you can reach out to me for your questions.