The key would be to advertise on LinkedIn and research on various platforms such as meetup, and Eventbrite where they will be organising group seminars, webinars, podcast events potentially. You want to attend something where you can see the potential of a candidate, you don't just want to see shiny brand names attached , you want to see either a video of them talking, a podcast, hear or see some sort of presentation, be clear that they know their strategy. How to attack the market, how they'll solve the problems in their niche, how they'll add value how they are upgrading and upscaling. You want to hear their perspective on new markets, competition and trends, and how their navigating challenges like Covid