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Customer Development: How should customer development look like after the product is launched?
NL
NL
Nikolas Laufer-Edel, Customer Development focused Product Manager answered:

You never really stop doing customer development. Remember that there are 5 main metrics for SaaS businesses: Acquisition, Activation, Retention, Revenue, and Referral. You might consider Customer Development as the process of validating hypothesis around how to drive those metrics.

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